{"product_id":"may-i-have-your-attention-please-your-guide-to-business-writing-that-charms-captivates-and-converts-9780993497216","title":"May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts","description":"Let's not mince words here: most business writing is tedious, pompous and bereft of the tiniest sliver of personality.\u003cp\u003eIt's near impossible for customers to cut through the \"innovative solutions\" and \"passion for customer service,\" and find out who can \u003cem\u003eactually\u003c\/em\u003e give them what they need.\u003c\/p\u003e\u003cp\u003eFor the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMay I Have Your Attention, Please?\u003c\/strong\u003e lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans.\u003c\/p\u003eGive your writing skills an instant upgrade\u003cp\u003eIn this short book, you'll learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSimple techniques to turn your dull-as-dishwater business marketing into \"can't resist\" copy - even if you don't think of yourself as a \"good writer.\"\u003c\/li\u003e\n\u003cli\u003eHow to make price irrelevant and be the \u003cem\u003eonly\u003c\/em\u003e choice for your ideal customer - by changing nothing except your copywriting.\u003c\/li\u003e\n\u003cli\u003eThe business writing \"rules\" you should revel in breaking.\u003c\/li\u003e\n\u003cli\u003eWhy copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). \u003c\/li\u003e\n\u003cli\u003eThe easily avoidable mistakes that are turning your customers off - even if they don't know it.\u003c\/li\u003e\n\u003cli\u003eA simple framework to help you blast through writer's block and know \u003cem\u003eexactly\u003c\/em\u003e what to say in any piece of writing.\u003c\/li\u003e\n\u003cli\u003eHow to \"read your customers' minds,\" and get them looking for reasons to buy from you.\u003c\/li\u003e\n\u003c\/ul\u003eWho is this book for?\u003cul\u003e\n\u003cli\u003eBusiness owners looking to breathe more life into their website, content marketing or sales materials.\u003c\/li\u003e\n\u003cli\u003eEmployees who want to gain a new skill and have more impact in their work.\u003c\/li\u003e\n\u003cli\u003eAnyone who has something great to offer - but is struggling to get the message across.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eMish Slade is the founder of a copywriting agency called Mortified Cow, which tells you everything you need to know about her tolerance for stuffy, buttoned-up business writing. She's likely to throw her laptop through a window if she reads one more mention of \"delivering measurable results,\" and figured writing this book would be cheaper than buying a replacement. Find out more about Mortified Cow by visiting the website: mortifiedcow.com\u003cbr\u003e","brand":"Team Incredible Publishing","offers":[{"title":"Default Title","offer_id":50848055853330,"sku":"9780993497216","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_a4e30846-94d1-4beb-8c01-3d5aaa9c3304.jpg?v=1737372255","url":"https:\/\/surprise-castle.myshopify.com\/products\/may-i-have-your-attention-please-your-guide-to-business-writing-that-charms-captivates-and-converts-9780993497216","provider":"Surprise Castle","version":"1.0","type":"link"}