{"product_id":"mastering-practice-growth-the-definitive-guide-to-growing-your-dental-practice-or-dental-group-9781642250992","title":"Mastering Practice Growth: The Definitive Guide to Growing Your Dental Practice or Dental Group","description":"In today's crowded marketplace, WHAT DOES IT TAKE TO GROW your existing dental practice or group? In Mastering Practice Growth, author Ian McNickle shares the tips and resources that you need to... - create a culture that supports operational excellence - develop a highly effective marketing program to generate new patient leads and convert those leads into new patients - increase your Google rankings, improve your online reputation, and optimize your social media performance - accurately track results and optimize ROI - scale up to multiple locations or even a DSO\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eMcNickle, Ian:\u003c\/i\u003e\u003c\/b\u003e - Nationally recognized marketer, writer, and public speaker Ian McNickle is a cofounder and partner at WEO Media, a four-time \"Best of Class\" award-winning dental marketing firm. Ian is also a partner and president at The DSO Project, a national consultancy advising dentists on how to start, optimize, scale, fund, and successfully exit a DSO. Ian has significant expertise in all aspects of dental marketing (online and direct-to-consumer), growth strategy, business development, operations, and scaling companies.","brand":"Advantage Media Group","offers":[{"title":"Default Title","offer_id":50493559636242,"sku":"9781642250992","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_1035c7e6-0434-4f41-ab9b-4197731e5d69.jpg?v=1730650991","url":"https:\/\/surprise-castle.myshopify.com\/products\/mastering-practice-growth-the-definitive-guide-to-growing-your-dental-practice-or-dental-group-9781642250992","provider":"Surprise Castle","version":"1.0","type":"link"}