{"product_id":"mastering-google-adwords-step-by-step-instructions-for-advertising-your-business-including-google-analytics-9781989711002","title":"Mastering Google AdWords: Step-by-Step Instructions for Advertising Your Business (Including Google Analytics)","description":"\u003cp\u003e\u003cstrong\u003eLet's face it, Google Adwords is a powerful tool for generating revenue.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThis book provides step by step guidance to mastering Google Adwords. Take a look at the Table of Contents below and you will see that this book stands out from the rest.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTable of Contents: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eChapter 1 - What Is Google AdWords?\u003c\/p\u003e\u003cp\u003eChapter 2 - How Google AdWords Works\u003c\/p\u003e\u003cp\u003eChapter 3 - Pros and Cons of Google AdWords\u003c\/p\u003e\u003cp\u003eChapter 4 - Key Parts of a Google AdWords Listing\u003c\/p\u003e\u003cp\u003eChapter 5 - How to Sign Up and Set Up Payments\u003c\/p\u003e\u003cp\u003eChapter 6 - Adjusting Access Levels\u003c\/p\u003e\u003cp\u003eChapter 7 - Linking Accounts\u003c\/p\u003e\u003cp\u003eChapter 8 - Choosing Keywords\u003c\/p\u003e\u003cp\u003eChapter 9 - Keyword Matches\u003c\/p\u003e\u003cp\u003eChapter 10 - Setting Up Ad Groups\u003c\/p\u003e\u003cp\u003eChapter 11 - Types of Campaigns and Their Goals\u003c\/p\u003e\u003cp\u003eChapter 12 - Starting a Campaign\u003c\/p\u003e\u003cp\u003eChapter 13 - Getting Your Ad Groups Prepared\u003c\/p\u003e\u003cp\u003eChapter 14 - Creating Your Ads\u003c\/p\u003e\u003cp\u003eChapter 15 - How to Write the Best Ads\u003c\/p\u003e\u003cp\u003eChapter 16 - Requirements of Your AdWords Ad\u003c\/p\u003e\u003cp\u003eChapter 17 - Targeting Specific Geographic Spaces\u003c\/p\u003e\u003cp\u003eChapter 18 - Linking to Google Maps\u003c\/p\u003e\u003cp\u003eChapter 19 - Targeting Specific Demographics\u003c\/p\u003e\u003cp\u003eChapter 20 - Creating Audiences\u003c\/p\u003e\u003cp\u003eChapter 21 - Using the Keyword Planner\u003c\/p\u003e\u003cp\u003eChapter 22 - Reviewing Your Landing Pages\u003c\/p\u003e\u003cp\u003eChapter 23 - Ad Preview and Diagnosis\u003c\/p\u003e\u003cp\u003eChapter 24 - Establishing Ad Extensions\u003c\/p\u003e\u003cp\u003eChapter 25 - Automatic Ad Extensions\u003c\/p\u003e\u003cp\u003eChapter 26 - Preparing a Call-Only Ad (and Using Forwarding Numbers)\u003c\/p\u003e\u003cp\u003eChapter 27 - Bidding Options and How to Set Values\u003c\/p\u003e\u003cp\u003eChapter 28 - How Are the Order and Cost Determined?\u003c\/p\u003e\u003cp\u003eChapter 29 - The Quality Score and How to Improve It\u003c\/p\u003e\u003cp\u003eChapter 30 - Conversion Tracking\u003c\/p\u003e\u003cp\u003eChapter 31 - Policies for the Use of Keywords and Ad Content\u003c\/p\u003e\u003cp\u003eChapter 32 - Copyright or Trademark Authentication\u003c\/p\u003e\u003cp\u003eChapter 33 - Using the Search Network\u003c\/p\u003e\u003cp\u003eChapter 34 - Using the Display Network\u003c\/p\u003e\u003cp\u003eChapter 35 - Running a Display Campaign\u003c\/p\u003e\u003cp\u003eChapter 36 - Running a Shopping Campaign\u003c\/p\u003e\u003cp\u003eChapter 37 - Creating a Video Campaign\u003c\/p\u003e\u003cp\u003eChapter 38 - Universal App Campaign\u003c\/p\u003e\u003cp\u003eChapter 39 - The Express Platform\u003c\/p\u003e\u003cp\u003eChapter 40 - Working With Salesforce\u003c\/p\u003e\u003cp\u003eChapter 41 - Creating Automated Rules\u003c\/p\u003e\u003cp\u003eChapter 42 - Content Exclusions\u003c\/p\u003e\u003cp\u003eChapter 43 - A\/B Testing\u003c\/p\u003e\u003cp\u003eChapter 44 - Checking Analytics (and Linking Google Analytics)\u003c\/p\u003e\u003cp\u003eChapter 45 - Finding Special AdWords Deals\u003c\/p\u003e\u003cp\u003eChapter 46 - Cancelling AdWords\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eFor a valuable experience, order your copy today.\u003c\/p\u003e\u003cbr\u003e","brand":"Pluto King Publishing","offers":[{"title":"Default Title","offer_id":50434714566930,"sku":"9781989711002","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_639452f2-1455-4ca1-b92c-9b75facd4986.jpg?v=1729607988","url":"https:\/\/surprise-castle.myshopify.com\/products\/mastering-google-adwords-step-by-step-instructions-for-advertising-your-business-including-google-analytics-9781989711002","provider":"Surprise Castle","version":"1.0","type":"link"}