{"product_id":"master-the-essentials-a-how-to-guide-for-capital-equipment-product-managers-9798853500594","title":"Master the Essentials: A How-to Guide for Capital Equipment Product Managers","description":"Are you looking for a book that shows you how to implement the most critical product management concepts, strategies, and methods? Are you looking for one written specifically for capital equipment product managers? \u003cp\u003e\u003c\/p\u003eYou can stop looking because you found it! \u003ci\u003eMaster the Essentials \u003c\/i\u003eshows you how to execute a capital equipment product manager's most important work. \u003cp\u003e\u003c\/p\u003eWith this book, you will learn how to: \u003cul\u003e\n\u003cli\u003eFulfill the product management role.\u003c\/li\u003e\n\u003cli\u003eGet off the sales-support treadmill.\u003c\/li\u003e\n\u003cli\u003eManage product line performance.\u003c\/li\u003e\n\u003cli\u003eExecute the product lifecycle.\u003c\/li\u003e\n\u003cli\u003eImplement a value-based strategy.\u003c\/li\u003e\n\u003cli\u003eConduct market intelligence.\u003c\/li\u003e\n\u003cli\u003eDevelop product strategy.\u003c\/li\u003e\n\u003cli\u003eCreate market requirements documents.\u003c\/li\u003e\n\u003cli\u003eMaximize your aftermarket business.\u003c\/li\u003e\n\u003cli\u003eBuild your sales kit.\u003c\/li\u003e\n\u003cli\u003eTrain your sales force.\u003c\/li\u003e\n\u003cli\u003eLocalize selling capability.\u003c\/li\u003e\n\u003cli\u003eLaunch new products.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eIt is all here, plus much more. This straightforward guide will help you produce winning products and excel as a capital equipment product manager.\u003cbr\u003e","brand":"Independently Published","offers":[{"title":"Default Title","offer_id":50458023919890,"sku":"9798853500594","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_c6141fcd-4202-4c97-8f3f-d24d0dd5815c.jpg?v=1729949728","url":"https:\/\/surprise-castle.myshopify.com\/products\/master-the-essentials-a-how-to-guide-for-capital-equipment-product-managers-9798853500594","provider":"Surprise Castle","version":"1.0","type":"link"}