{"product_id":"mary-kay-way-9780470379950","title":"Mary Kay Way","description":"\u003ch2\u003eThe Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur\u003c\/h2\u003e\n\n\u003cp\u003eThis updated edition of \u003ci\u003eThe Mary Kay Way\u003c\/i\u003e presents the proven business principles that built one of the world's most successful direct selling organizations. Written by Mary Kay Ash, founder of Mary Kay Inc., this hardcover guide delivers forty-five years of entrepreneurial wisdom and real-world success strategies for modern business leaders.\u003c\/p\u003e\n\n\u003ch2\u003eWhat's Inside This Business Leadership Guide\u003c\/h2\u003e\n\n\u003cp\u003eThis book documents the actual methods Mary Kay Ash used to build her cosmetics empire and create unlimited opportunities for women in business. The updated edition includes a foreword by Mary Kay's grandson, a company executive, and reflects current business environment practices while maintaining the timeless principles that drove the company's success.\u003c\/p\u003e\n\n\u003cp\u003eReaders will find practical insights on entrepreneurship, leadership development, sales techniques, and building a sustainable business. The content draws from Mary Kay's personal experience transforming the cosmetics industry and establishing a company culture that continues to thrive decades after its founding.\u003c\/p\u003e\n\n\u003ch2\u003eRecognition and Authority\u003c\/h2\u003e\n\n\u003cp\u003eMary Kay Ash's impact on American business is documented by leading academic institutions. A Baylor University study named her the greatest woman entrepreneur in American history, while the Wharton School of Business recognized her as one of the most influential business leaders of modern times. This book captures the strategic thinking and operational principles behind those achievements.\u003c\/p\u003e\n\n\u003ch2\u003eWho This Book Serves\u003c\/h2\u003e\n\n\u003cp\u003eThis guide is designed for entrepreneurs starting or growing their businesses, professionals seeking career development strategies, and anyone interested in direct selling business models. The principles apply across industries, with specific relevance to small business owners, sales professionals, and those building teams or organizations.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Mary Kay Ash\u003c\/h2\u003e\n\n\u003cp\u003eMary Kay Ash founded and served as chairman of Mary Kay Inc., building it into one of the world's largest direct selling organizations. Her business philosophy emphasized creating opportunities for women and establishing a company culture based on recognition, support, and unlimited potential. Mary Kay passed away in 2001, but her principles continue to guide entrepreneurs worldwide.\u003c\/p\u003e\n\n\u003cp\u003eFor more information on Mary Kay Ash or Mary Kay Inc., please visit \u003cb\u003ewww.marykay.com\u003c\/b\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50680622055698,"sku":"9780470379950","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f88718a5-f0d8-4ee4-ae35-68deb0a81ce5.jpg?v=1734923326","url":"https:\/\/surprise-castle.myshopify.com\/products\/mary-kay-way-9780470379950","provider":"Surprise Castle","version":"1.0","type":"link"}