{"product_id":"markets-of-one-the-new-frontier-in-business-competition-9781578512386","title":"Markets of One: The New Frontier in Business Competition","description":"A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.\u003cbr\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":50873611583762,"sku":"9781578512386","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_79bca2bb-8d87-4399-b7e8-3e0a6bc49c65.jpg?v=1737943813","url":"https:\/\/surprise-castle.myshopify.com\/products\/markets-of-one-the-new-frontier-in-business-competition-9781578512386","provider":"Surprise Castle","version":"1.0","type":"link"}