{"product_id":"marketing-with-ai-for-dummies-9781394237197","title":"Marketing with AI for Dummies","description":"\u003cp\u003e\u003cb\u003eStay ahead in the marketing game by harnessing the power of artificial intelligence \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMarketing with AI For Dummies \u003c\/i\u003eis your introduction to the revolution that's occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You'll also learn to manage SEO and customer personalization with powerful new technologies.\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePeek at the inner workings of AI marketing tools to see how you can best leverage their capabilities\u003c\/li\u003e \u003cli\u003eIdentify customers, create content, customize outreach, and personalize customer experience with AI\u003c\/li\u003e \u003cli\u003eConsider how your team, department, or organization can be retooled to thrive in an AI-enabled world\u003c\/li\u003e \u003cli\u003eLearn from valuable case studies that show how large organizations are using AI in their campaigns\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003eThis easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, \u003ci\u003eMarketing with AI For Dummies \u003c\/i\u003ewill usher you into the future of marketing.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eShiv Singh\u003c\/b\u003e is a future-focused busi--ness executive who has developed and executed cutting-edge marketing strategies, tools, and techniques for some of the world's largest brands. He is also the trailblazing author of \u003ci\u003eSocial Media Marketing For Dummies \u003c\/i\u003eand\u003ci\u003e Savvy, Navigating Fake Companies, Leaders \u0026amp; News\u003c\/i\u003e. Along the way, he has served as VP and Global Social Media Lead for Razorfish, Head of Digital for PepsiCo Beverages, SVP Innovation Go-to-Market for Visa, and most recently, as the Chief Marketing and Customer Experience Officer for LendingTree, where he managed a media budget of $650 million and led a team of 150 marketers.\u003cbr\u003e\u003c\/p\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":50875406745874,"sku":"9781394237197","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_71e735f0-6a5d-4ac1-8dcb-255ffd3c163e.jpg?v=1738287150","url":"https:\/\/surprise-castle.myshopify.com\/products\/marketing-with-ai-for-dummies-9781394237197","provider":"Surprise Castle","version":"1.0","type":"link"}