{"product_id":"marketing-warfare-9780070527263","title":"Marketing Warfare","description":"\u003cp\u003e\"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.\"­­\u003ci\u003eNewsweek\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"Revolutionary! Surprising!\"­­\u003ci\u003eBusiness Week\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"\u003c\/i\u003eChock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.\"­­\u003ci\u003eUSA Today\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAl Ries\u003c\/b\u003e and \u003cb\u003eJack Trout\u003c\/b\u003e are the authors of the seminal marketing classic \u003ci\u003ePositioning\u003c\/i\u003e. They are also the authors of the best-selling marketing books \u003ci\u003eBottom-Up Marketing\u003c\/i\u003e and\u003ci\u003e The 22 Immutable Laws of Marketing\u003c\/i\u003e. Trout is the coauthor of \u003ci\u003eThe New Positioning\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50619633565970,"sku":"9780070527263","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f6c9e764-70e7-46e5-8427-784c321911d6.jpg?v=1732552783","url":"https:\/\/surprise-castle.myshopify.com\/products\/marketing-warfare-9780070527263","provider":"Surprise Castle","version":"1.0","type":"link"}