{"product_id":"marketing-to-mums-how-to-sell-more-to-australias-most-powerful-consumer-9780994634108","title":"Marketing To Mums: How To Sell More To Australia's Most Powerful Consumer","description":"\u003cp\u003eMums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them?\u003c\/p\u003e \u003cp\u003eWhether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable.\u003c\/p\u003e \u003cp\u003e\u003cem\u003e\u003cstrong\u003eMarketing To Mums\u003c\/strong\u003e\u003c\/em\u003e offers a simple 8-step framework that shows you how to successfully market your product or service to mums.\u003c\/p\u003e \u003cp\u003e- Recognise the diverse nature of mums\u003cbr\u003e - Avoid the nine mistakes most businesses make\u003cbr\u003e - Attract mums to your business, then turn them into raving fans\u003cbr\u003e - Harness the power of social media and word of mouth advertising\u003cbr\u003e - Grow your business through partnerships\u003c\/p\u003e \u003cp\u003eBy understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank.\u003c\/p\u003e\u003cbr\u003e","brand":"Marketing to Mums","offers":[{"title":"Default Title","offer_id":50414602649874,"sku":"9780994634108","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_6d5431ab-4989-40be-997c-84b1dfb2967f.jpg?v=1729374510","url":"https:\/\/surprise-castle.myshopify.com\/products\/marketing-to-mums-how-to-sell-more-to-australias-most-powerful-consumer-9780994634108","provider":"Surprise Castle","version":"1.0","type":"link"}