{"product_id":"marketing-strategy-overcome-common-pitfalls-and-create-effective-marketing-9781789667417","title":"Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing","description":"\u003cp\u003e\u003cb\u003eWINNER: \u003c\/b\u003e\u003ci\u003eThe BookFest Spring Book Awards 2022 - Marketing category\u003cbr\u003e\u003c\/i\u003e\u003cb\u003eWINNER: \u003c\/b\u003e\u003ci\u003eBusiness Book Awards 2022 - Sales \u0026amp; Marketing category\u003cbr\u003e\u003c\/i\u003e\u003cb\u003e\u003cbr\u003eTasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eCreate an effective marketing strategy for your business with \u003cb\u003e\u003ci\u003eMarketing Strategy\u003c\/i\u003e\u003c\/b\u003e, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and - crucially - how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization's long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eMarketing Strategy\u003c\/i\u003e\u003c\/b\u003e is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader's understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. \u003ci\u003e\u003cb\u003eMarketing Strategy\u003c\/b\u003e\u003c\/i\u003e also includes input from leading marketing strategists including Mark Ritson and organizations such as Mailchimp, the CIM and DMA.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJenna Tiffany\u003c\/b\u003e, based in London, UK and Lisbon, Portugal is Founder and Strategy Director at marketing agency Let'sTalk Strategy and is recognized as one of the top 50 marketers to follow in the world. A Chartered Marketer and awarded fellow of the IDM, she has worked with brands such as Shell, Hilton and World Duty-Free, and is an elected member of the prestigious DMA UK Email Marketing Council. \u003cb\u003eJenna Tiffany\u003c\/b\u003e is also an international conference speaker, qualified teacher and a thought-leader on marketing trends.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50479501312274,"sku":"9781789667417","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f838cedc-5a37-4564-853f-07d5c76ec5ad.jpg?v=1730311009","url":"https:\/\/surprise-castle.myshopify.com\/products\/marketing-strategy-overcome-common-pitfalls-and-create-effective-marketing-9781789667417","provider":"Surprise Castle","version":"1.0","type":"link"}