{"product_id":"marketing-recorded-music-how-music-companies-brand-and-market-artists-9780367693947","title":"Marketing Recorded Music: How Music Companies Brand and Market Artists","description":"\u003cp\u003eThis fourth edition of \u003ci\u003eMarketing Recorded Music\u003c\/i\u003e is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, \u003ci\u003eMarketing Recorded Music\u003c\/i\u003e is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eTammy Donham\u003c\/strong\u003e is Associate Professor of Recording Industry Studies at Middle Tennessee State University. She frequently teaches online courses and was the recipient of the 2016 Outstanding Achievement in Instructional Technology Award. Donham is a graduate of Leadership Music (class of 2012), as well as a member of the Country Music Association. \u003c\/p\u003e\u003cp\u003eAmy Sue Macy, Professor in the Department of Recording Industry at Middle Tennessee State University, received both her undergraduate degree in music education and her master's degree in business administration from Belmont University. For 15 years, she worked for various labels, including MTM, MCA, Sparrow Records, and the RCA Label Group. \u003c\/p\u003e\u003cp\u003eClyde Philip Rolston is Professor of Music Business in the Mike Curb College of Entertainment and Music Business at Belmont University. Prior to joining the faculty at Belmont University, he was the Vice President of Marketing at Centaur Records, Inc., where he also engineered and produced many projects, including recordings by the Philadelphia Trio and the London Symphony Orchestra. \u003c\/p\u003e\u003cbr\u003e","brand":"Focal Press","offers":[{"title":"Default Title","offer_id":50387301138706,"sku":"9780367693947","price":62.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_46eceeeb-1781-44f6-bf2c-fa8bea738561.jpg?v=1728877434","url":"https:\/\/surprise-castle.myshopify.com\/products\/marketing-recorded-music-how-music-companies-brand-and-market-artists-9780367693947","provider":"Surprise Castle","version":"1.0","type":"link"}