{"product_id":"marketing-mayhem-hardback-selling-dean-martin-jerry-lewis-to-post-war-america-in-color-9798887710419","title":"Marketing Mayhem! (hardback): Selling Dean Martin \u0026 Jerry Lewis to Post-War America (in color!)","description":"\u003cp\u003eNEW SPECIAL EDITION NOW with more than 300 full color images!\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDean Martin and Jerry Lewis were a comedic earthquake unlike anything the world had previously seen. In this 75\u003csup\u003eth\u003c\/sup\u003e anniversary year of the teaming of Dean and Jerry (and conversely, the 65\u003csup\u003eth\u003c\/sup\u003e anniversary of their split) it is important and rewarding to look back and analyze the impact this comedy duo had on the entertainment world - and the lives of their fans.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThis book does so with affection and gratitude, celebrating the duo's films, television shows and recordings and the many ways in which the marketing teams of Paramount, NBC, Capitol and other Mad Men sold them to America. Join author and collector Rick Greene as we take a tour through over one thousand images of posters, newspaper ads, lobby cards, record jackets, promotional and retail merchandise, publicity photos and other marketing vehicles. Their personalities continue to fascinate, their legend to enthrall, their comedic footprint to influence modern comedy.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eNow in color!\u003c\/p\u003e\u003cbr\u003e","brand":"BearManor Media","offers":[{"title":"Default Title","offer_id":50534729908498,"sku":"9798887710419","price":104.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_5b8f50a8-8043-4914-9cd2-4919e31b3c4e.jpg?v=1731428981","url":"https:\/\/surprise-castle.myshopify.com\/products\/marketing-mayhem-hardback-selling-dean-martin-jerry-lewis-to-post-war-america-in-color-9798887710419","provider":"Surprise Castle","version":"1.0","type":"link"}