{"product_id":"marketing-management-a-strategic-framework-and-tools-for-success-9781793574213","title":"Marketing Management: A Strategic Framework and Tools for Success","description":"\u003cp\u003eLike a powerful magnet, the concepts outlined in \u003cem\u003eMarketing Management: A Strategic Framework and Tools for Success \u003c\/em\u003ecan be used to attract new customers and bring existing customers closer to your brand. The authors balance academic insight with practical application to emphasize the strategic process and the fundamental tools required to deliver effective marketing management.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book is divided into two distinct sections. The first section introduces core concepts and examines the three stages of the Strategic Marketing Framework: situation analysis, strategy formulation, and marketing execution. The second section of the book is comprised of Notes to highlight tools related to customer assessment, competitive practices, and marketing mix tactics that support the stages of strategic marketing.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDesigned to give readers a proven framework and help them develop essential skillsets, \u003cem\u003eMarketing Management \u003c\/em\u003eis an indispensable guide for marketing students and professionals.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDawn Edmiston \u003c\/strong\u003eis the clinical professor of marketing at William \u0026amp; Mary's Raymond A. Mason School of Business. She holds doctorates in management and education from the University of Maryland and William \u0026amp; Mary, respectively.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTodd Mooradian \u003c\/strong\u003eis the dean of the University of Louisville College of Business. He holds a doctorate in marketing from the University of Massachusetts.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKurt Matzler \u003c\/strong\u003eis the professor of strategic management at the University of Innsbruck and academic director of the Executive MBA program at MCI in Innsbruck. He holds a doctorate from Leopold-Franzens Universität Innsbruck.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLawrence Ring \u003c\/strong\u003eis the Executive MBA Alumni Professor of Executive Education Emeritus at William \u0026amp; Mary's Raymond A. Mason School of Business. He holds a doctorate in industrial administration from Purdue University.\u003c\/p\u003e\u003cbr\u003e","brand":"Cognella Academic Publishing","offers":[{"title":"Default Title","offer_id":50930042667282,"sku":"9781793574213","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f8fe930d-1716-4c62-a72e-87ef64021894.jpg?v=1739060829","url":"https:\/\/surprise-castle.myshopify.com\/products\/marketing-management-a-strategic-framework-and-tools-for-success-9781793574213","provider":"Surprise Castle","version":"1.0","type":"link"}