{"product_id":"marketing-imagination-new-expanded-edition-9780029190906","title":"Marketing Imagination: New, Expanded Edition","description":"Since its publication in 1983, \u003ci\u003eThe Marketing Imagination\u003c\/i\u003e has been widely praised as the classic, all-inclusive \"Levitt on Marketing.\" Now Theodore Levitt -- renowned as the Harvard Business School's \"guru of marketing\" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay \"Marketing Myopia,\" and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of \u003ci\u003eThe Marketing Imagination\u003c\/i\u003e shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eTheodore Levitt is Editor of the \u003ci\u003eHarvard Business Review\u003c\/i\u003e and Edward W. Carter Professor of Business Administration at the Harvard Business School. One of the most widely read and respected figures in marketing, he is a four-time winner of the annual McKinsey Award for the best article in the \u003ci\u003eHarvard Business Review.\u003c\/i\u003e\u003cbr\u003e","brand":"Free Press","offers":[{"title":"Default Title","offer_id":50459882815762,"sku":"9780029190906","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_1b80a7ac-2a45-4f56-946e-f2fcb7ec7b1f.jpg?v=1730011488","url":"https:\/\/surprise-castle.myshopify.com\/products\/marketing-imagination-new-expanded-edition-9780029190906","provider":"Surprise Castle","version":"1.0","type":"link"}