{"product_id":"marketing-for-entrepreneurs-concepts-and-applications-for-new-ventures-9781483391342","title":"Marketing for Entrepreneurs: Concepts and Applications for New Ventures","description":"\u003cstrong\u003eMarketing for Entrepreneurs \u003c\/strong\u003eprovides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this practical text includes the tools readers need to launch and sustain successful ventures. The new \u003cstrong\u003eThird Edition\u003c\/strong\u003e includes a new chapter on social media marketing, new examples and profiles, and new coverage of timely topics such as user experience research, data analytics, MVPs, surge pricing, and just-in-time inventory,\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eFrederick G. Crane\u003c\/b\u003e is an executive professor of Entrepreneurship \u0026amp; Innovation at the College of Business at Northeastern University, Editor of the \u003ci\u003eJournal of the Academy of Business Education\u003c\/i\u003e, and co-founder of Ceilidh Insights LLC, an innovation management training, intellectual property consulting, and consumer insight company. He was formerly a professor of marketing and entrepreneurship at the University of New Hampshire and a chair and full professor at Dalhousie University. He currently teaches courses in entrepreneurship, innovation, and entrepreneurial marketing.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eHis academic research activities have resulted in more than 100 publications, including fifteen books. Additionally, he currently serves on the editorial boards of several academic journals. His current research stream intersects the domains of marketing, entrepreneurship, corporate venturing, and innovation, and he is conducting ongoing research on the psychology of entrepreneurship, entrepreneurial education, entrepreneurial branding, and innovation readiness. Dr. Crane is also an award-winning educator who has received numerous honors for teaching excellence over the past twenty years.\u003c\/p\u003e\u003cbr\u003e","brand":"Sage Publications, Inc","offers":[{"title":"Default Title","offer_id":50871551164690,"sku":"9781483391342","price":185.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_36f6cf3e-a66c-446c-99b7-840755bd5fec.jpg?v=1737839559","url":"https:\/\/surprise-castle.myshopify.com\/products\/marketing-for-entrepreneurs-concepts-and-applications-for-new-ventures-9781483391342","provider":"Surprise Castle","version":"1.0","type":"link"}