{"product_id":"marketing-for-dummies-9781119894872","title":"Marketing for Dummies","description":"\u003cp\u003e\u003cb\u003ePump up your business with the latest, greatest marketing techniques\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis updated edition of \u003ci\u003eMarketing for Dummies\u003c\/i\u003e will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You'll discover what works, what doesn't, and what is best for your business and budget.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn the marketing and sales strategies that work in any economy\u003c\/li\u003e \u003cli\u003eDiscover how to engage customers with trust and enthusiasm\u003c\/li\u003e \u003cli\u003eUnderstand post-pandemic changes in consumer attitudes\u003c\/li\u003e \u003cli\u003eDiscover new tools and technologies for finding customers and inspiring loyalty\u003c\/li\u003e \u003cli\u003eAdapt your brand, pricing, and sales approach to make your business more valuable\u003c\/li\u003e \u003cli\u003eAvoid common marketing mistakes and learn how to measure the impact of your efforts\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e \u003cp\u003eIn a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling \u003ci\u003eMarketing For Dummies \u003c\/i\u003ecovers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.\u003c\/p\u003e \u003cp\u003eFor small to mid-size business owners and marketing professionals, \u003ci\u003eMarketing For Dummies\u003c\/i\u003e lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \u003cb\u003eJeanette Maw McMurtry\u003c\/b\u003e is a psychology-based marketing expert providing strategy and execution for brands in all industries. She is a Chief Marketing Officer, speaker, and instructor on all aspects of successful marketing. Her blog, jeanettemcmurtry.com, shares insights and tactics for engaging B2B and B2C purchasers' unconscious minds and tapping into the psychology of choice. She is the author of the previous edition of \u003ci\u003eMarketing For Dummies\u003c\/i\u003e.\u003cbr\u003e\u003c\/p\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":50787380330770,"sku":"9781119894872","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_a009795c-21e7-4032-aaef-f7f9ee5343d1.jpg?v=1736150574","url":"https:\/\/surprise-castle.myshopify.com\/products\/marketing-for-dummies-9781119894872","provider":"Surprise Castle","version":"1.0","type":"link"}