{"product_id":"marketing-fashion-9781609010782","title":"Marketing Fashion","description":"While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. \u003ci\u003eMarketing Fashion: A Global Perspective \u003c\/i\u003eis the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, \u003ci\u003eMarketing Fashion \u003c\/i\u003eexplores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003ePatricia Mink Rath\u003c\/b\u003e is a consultant in marketing education in Winnetka, Illinois. She teaches courses in consumer behavior, fashion merchandising, and retail buying.\u003cbr\u003e\u003cb\u003eRichard Petrizzi\u003c\/b\u003e is an Associate Professor in the Marketing and Management Department at the Illinois Institute of Art, Chicago. \u003cbr\u003e\u003cb\u003ePenny Gill\u003c\/b\u003e is is President of PWG Communications Inc., White Plains, NY.\u003c\/p\u003e\u003cbr\u003e","brand":"Fairchild Books","offers":[{"title":"Default Title","offer_id":50359809343762,"sku":"9781609010782","price":164.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_4f919a02-443d-4d8f-b393-fc01dc64468b.jpg?v=1728357554","url":"https:\/\/surprise-castle.myshopify.com\/products\/marketing-fashion-9781609010782","provider":"Surprise Castle","version":"1.0","type":"link"}