{"product_id":"marketing-communications-9781529781212","title":"Marketing Communications","description":"\u003cp\u003e\u003cem\u003eMarketing Communications \u003c\/em\u003eis a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.\u003c\/p\u003e \u003cp\u003eThis fourth edition: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes updates on how the Covid-19 pandemic has affected the marketing\/advertising industries\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eFeatures new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eCovers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis textbook is essential reading for students studying marketing communications or a related topic.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cstrong\u003eJohn Egan \u003c\/strong\u003e\u003c\/strong\u003eis Professor of Marketing at Regent's University, London. \u003c\/p\u003e\u003cbr\u003e","brand":"Sage Publications Ltd","offers":[{"title":"Default Title","offer_id":50497608057106,"sku":"9781529781212","price":83.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_12717457-00fe-478a-917c-c7ca85ff99e2.jpg?v=1730714775","url":"https:\/\/surprise-castle.myshopify.com\/products\/marketing-communications-9781529781212","provider":"Surprise Castle","version":"1.0","type":"link"}