{"product_id":"marketing-automation-for-dummies-9781118772225","title":"Marketing Automation For Dummies","description":"\u003cp\u003e\u003cb\u003eMultiply the effectiveness of your campaigns with marketing automation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eMarketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation\u003c\/li\u003e \u003cli\u003eThis book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them\u003c\/li\u003e \u003cli\u003eWritten by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions\u003c\/li\u003e \u003cli\u003eCovers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eMarketing Automation For Dummies\u003c\/i\u003e is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eMathew Sweezey\u003c\/b\u003e has quickly built a reputation as one of the leading minds in marketing automation. He has spoken on the topic of marketing automation around the world and also writes for ClickZ.com on the topic. Mathew is the Marketing Automation Evangelist for Salesforce.\u003c\/p\u003e\u003cbr\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":50414761738514,"sku":"9781118772225","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_88dc0b60-0efd-4753-bd61-98fe6990f5e0.jpg?v=1729382392","url":"https:\/\/surprise-castle.myshopify.com\/products\/marketing-automation-for-dummies-9781118772225","provider":"Surprise Castle","version":"1.0","type":"link"}