{"product_id":"marketing-analytics-7-easy-steps-to-master-marketing-metrics-data-analysis-consumer-insights-forecasting-modeling-9781088186817","title":"Marketing Analytics: 7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights \u0026 Forecasting Modeling","description":"\u003cp\u003e\u003cem\u003eAre you new to marketing or struggling to get started with understanding marketing analytics?\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDo you want to be able to answer questions like - how do our marketing activities compare to the competition?\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAre your marketing resources properly allocated?\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eMarketing Analytics is the guide you need! We will teach you how to establish your marketing analytics strategy in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to establishing successful marketing analytics.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eMarketing analytics encompasses technologies and processes that enable marketing strategists to evaluate the success of their initiatives. Strategists accomplish this by measuring performance in the various channels they are present in, business metrics like marketing effectiveness, marking attribution, and return on investment (ROI). The purpose of marketing analytics is to collect data from across all marketing channels and consolidate it into a market view.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eMarketing Analytics provides you some pointers and tips for navigating a marketing analytics strategy, it also asks you to think and consider how you currently are strategizing. It helps you to evaluate where you are and what you, as an individual, need to change to push it to the next level. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIn a comprehensive step-by-step reference format, each chapter corresponds to a specific element of marketing analytics. The clear-cut organization makes it simple to follow along and refer back to areas you still feel confused about as you go. This guide is complete with coherent examples to help you distinguish between each element and log them into your long-term memory.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to determine stakeholders\u003c\/li\u003e\n\u003cli\u003eWays to navigate data integration\u003c\/li\u003e\n\u003cli\u003eThe importance of key performance indicators\u003c\/li\u003e\n\u003cli\u003eWays of implementing analytics\u003c\/li\u003e\n\u003cli\u003eThe importance of data governance\u003c\/li\u003e\n\u003cli\u003eThe purpose of conducting financial analysis\u003c\/li\u003e\n\u003cli\u003eThe role of IT\u003c\/li\u003e\n\u003cli\u003eHow to measure success\u003c\/li\u003e\n\u003cli\u003eWhat to look for with Vendors\u003c\/li\u003e\n\u003cli\u003eAnd much more! \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eTo help you on this journey of achieving the goal of becoming a marketing analyst, this guide goes through many actionable examples and strategies. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to establish successful marketing analytics. Let's get started!\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cbr\u003e","brand":"Santino Spencer","offers":[{"title":"Default Title","offer_id":50457540624658,"sku":"9781088186817","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_acf78a4d-b879-44c8-a8c2-d4238780cbe4.jpg?v=1729933671","url":"https:\/\/surprise-castle.myshopify.com\/products\/marketing-analytics-7-easy-steps-to-master-marketing-metrics-data-analysis-consumer-insights-forecasting-modeling-9781088186817","provider":"Surprise Castle","version":"1.0","type":"link"}