{"product_id":"marketing-alternative-investments-a-comprehensive-guide-to-fundraising-and-investor-relations-for-private-equity-and-hedge-funds-9781264627646","title":"Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds","description":"\u003cp\u003e\u003cb\u003eMaster the process of effectively marketing alternative investments--a critical but overlooked aspect of ensuring fund success\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eInvestment funds with great performance and potential often fail for one simple reason--the enormous challenge for investor relations and fundraising professionals to raise the necessary capital to make the fund profitable.\u003c\/p\u003e\u003cp\u003eThe only book to tackle this critical issue, \u003ci\u003eMarketing Alternative Investments\u003c\/i\u003e builds on the experiential wisdom and best practices from numerous thought leaders in the industry and provides a comprehensive look at investor-centric marketing and fundraising strategy.\u003c\/p\u003e\u003cp\u003eWhether you work in hedge funds, private equity, or are aspiring to be part of one, you'll gain invaluable insights into understanding investors and the investment landscape to create a successful marketing campaign. \u003ci\u003eMarketing Alternative Investments\u003c\/i\u003e is organized into three sections: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFundamentals--the history, structure, decision process, stakeholders, investment expectations, regulations, and relevant information on major institutional investor groups\u003c\/li\u003e\n\u003cli\u003eFundraising in practice--tools, techniques, issues, regulations, skillsets, and processes required to complete a full marketing cycle from pre-marketing through investor relations\u003c\/li\u003e\n\u003cli\u003eOther considerations--key building blocks for a successful franchise in an evolving alternatives landscape, including diversity and technology\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003eEffective fundraising and investor relations is key to the growth of alternative investments. This thorough guide delivers the information, insight, tools, and best practices for strategically marketing alternative investments.\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50521299648786,"sku":"9781264627646","price":35.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_5e8bc394-1b6e-4732-872e-b195e6be5846.jpg?v=1731101221","url":"https:\/\/surprise-castle.myshopify.com\/products\/marketing-alternative-investments-a-comprehensive-guide-to-fundraising-and-investor-relations-for-private-equity-and-hedge-funds-9781264627646","provider":"Surprise Castle","version":"1.0","type":"link"}