{"product_id":"market-your-way-to-growth-9781118496404","title":"Market Your Way to Growth","description":"\u003cb\u003eMarketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters\u003c\/b\u003e \u003cp\u003eWith the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. \u003ci\u003eMarket Your Way to Growth\u003c\/i\u003e presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProven business and marketing advice from leading names in the industry\u003c\/li\u003e \u003cli\u003eWritten by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by \"the 4 Ps of marketing\" and author of the books \u003ci\u003eMarketing 3.0, Ten Deadly Marketing Sins, \u003c\/i\u003e and \u003ci\u003eCorporate Social Responsibility\u003c\/i\u003e, among others\u003c\/li\u003e \u003cli\u003eMilton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of \u003ci\u003eA Clear-sighted View of Chinese Marketing\u003c\/i\u003e, and a frequent contributor to the China business press\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003ePHILIP KOTLER\u003c\/b\u003e is one of the world's leading authorities on marketing, and his writing has defined marketing around the world for the past forty years. He is the author of \u003ci\u003eMarketing Management\u003c\/i\u003e (14\u003csup\u003eth\u003c\/sup\u003e ed.), \u003ci\u003eMarketing 3.0, Ten Deadly Marketing Sins\u003c\/i\u003e, and \u003ci\u003eCorporate Social Responsibility\u003c\/i\u003e, among others. He is also the S.C. Johnson \u0026amp; Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. The \u003ci\u003eFinancial Times\u003c\/i\u003e ranked him the fourth most influential management guru, and the \u003ci\u003eWall Street Journal\u003c\/i\u003e ranked him the sixth most influential business thinker.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMILTON KOTLER\u003c\/b\u003e is Chairman of Kotler Marketing Group USA, headquartered in Washington, DC, and Kotler Marketing Group China, headquartered in Beijing and recognized as the #1 marketing strategy consultancy in China. He is also author of \u003ci\u003eA Clear-Sighted View of Chinese Business Strategy\u003c\/i\u003e and a frequent contributor to the China business press.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50332463464722,"sku":"9781118496404","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_6dfa6af6-27b9-4c96-be4a-53b33868c614.jpg?v=1727837808","url":"https:\/\/surprise-castle.myshopify.com\/products\/market-your-way-to-growth-9781118496404","provider":"Surprise Castle","version":"1.0","type":"link"}