{"product_id":"market-signals-from-online-behavior-9781626713024","title":"Market Signals from Online Behavior","description":"\u003cp\u003e\u003ci\u003eMarket Signals From Online Behavior\u003c\/i\u003e asks, What do social media trends, Google searches, and online chatter reveal about consumer behavior? It also poses the question, How can we interpret these signals without losing sight of the people behind the posts? This book examines the digital traces left by consumers and explores how these signals intersect with food, agriculture, retail, and beyond.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDrawing from real-time data and social-listening analysis, \u003ci\u003eMarket Signals\u003c\/i\u003e connects the dots between what is trending online and what it means for markets in the real world. Whether it is the rise of plant-based eating, changing holiday shopping norms, or shifting attitudes toward convenience and cost, the consumer voice online often reflects more than opinion. It signals action.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBlending applied research with cultural commentary, this book highlights what it means to listen to contemporary consumers, and how those insights shape, reflect, and sometimes surprise the industries built to serve them. For agribusiness professionals, communicators, and anyone trying to keep pace with an ever-evolving consumer landscape, \u003ci\u003eMarket Signals From Online Behavior\u003c\/i\u003e offers a grounded yet agile perspective on the many ways we can learn from customers, even when they are not speaking to us directly.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eOlynk Widmar, Nicole J.:\u003c\/i\u003e\u003c\/b\u003e - Nicole J. Olynk Widmar is an agricultural economist specializing in farm businesses and consumer decision-making under uncertainty. She serves as a professor and the head of the Department of Agricultural Economics at Purdue University.\u003cb\u003e\u003ci\u003eSmith, Michael L.:\u003c\/i\u003e\u003c\/b\u003e - Michael L. Smith is a research scientist specializing in the human dimensions of resource use, applying cross-disciplinary methods in agricultural economics and the social sciences. He works in Purdue University's Department of Agricultural Economics.\u003cb\u003e\u003ci\u003eRobinson, Erin:\u003c\/i\u003e\u003c\/b\u003e - Erin Robinson is a communications and marketing professional with experience in agricultural business and academic research environments. As marketing manager for Purdue University's Center for Food and Agricultural Business, she develops marketing strategies, creates content and outreach initiatives, drives brand awareness, and evaluates marketing effectiveness.","brand":"Purdue University Press","offers":[{"title":"Default Title","offer_id":52101683347730,"sku":"9781626713024","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_02dacd83-a9a0-4073-a329-0eafda0b3da4.jpg?v=1773137046","url":"https:\/\/surprise-castle.myshopify.com\/products\/market-signals-from-online-behavior-9781626713024","provider":"Surprise Castle","version":"1.0","type":"link"}