{"product_id":"market-research-in-practice-an-introduction-to-gaining-greater-market-insight-9781398602823","title":"Market Research in Practice: An Introduction to Gaining Greater Market Insight","description":"\u003cp\u003e\u003cb\u003eLearn the fundamentals of\u003c\/b\u003e\u003cb\u003e market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. \u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eMarket Research in Practice\u003c\/i\u003e\u003c\/b\u003e provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks \u0026amp; Spencer, Grohe and General Motors. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eNow in its fourth edition, \u003cb\u003e\u003ci\u003eMarket Research in Practice\u003c\/i\u003e\u003c\/b\u003e is now fully updated to capture the latest changes and developments in the field and explores new tools of qualitative research using online methods as well as expanding further on online surveys such as SurveyMonkey. Accompanied by a range of templates, surveys and resources for lecturers, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePaul Hague \u003c\/b\u003eis based in Manchester, UK and is the founder of B2B International Ltd. Their clients include some of the largest corporations in Europe and the United States. Paul Hague is the author of a dozen books on market research as well as books on customer experience and business models that share over 35 years of practical experience in running a successful market research agency. These include Kogan Page titles such \u003ci\u003eB2B Customer Experience \u003c\/i\u003e(2018)\u003ci\u003e \u003c\/i\u003eand \u003ci\u003eThe Business Models Handbook \u003c\/i\u003e(2019).\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50718722162962,"sku":"9781398602823","price":50.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_46571da8-d513-4b45-9387-e2d2453b403b.jpg?v=1734647778","url":"https:\/\/surprise-castle.myshopify.com\/products\/market-research-in-practice-an-introduction-to-gaining-greater-market-insight-9781398602823","provider":"Surprise Castle","version":"1.0","type":"link"}