{"product_id":"managing-technology-entrepreneurship-and-innovation-9780415677226","title":"Managing Technology Entrepreneurship and Innovation","description":"\u003cp\u003e\u003cem\u003eManaging Technology Entrepreneurship and Innovation\u003c\/em\u003e is the first textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Its comprehensive, rigorous and yet accessible approach originates from the authors' considerable experience mentoring students as they turn their technological ideas into real-life business ventures. . \u003c\/p\u003e \u003cp\u003eThe text is separated into three parts providing a roadmap for successful entrepreneurial projects: \u003c\/p\u003e\u003cb\u003e \u003c\/b\u003e\u003cp\u003ePart I focusses on how to create your venture, turning technology into businesses and how to link together entrepreneurship and innovation\u003c\/p\u003e\u003cb\u003e \u003c\/b\u003e\u003cp\u003ePart II shows you how to grow your venture and make it profitable, looking at the early development of academic spin-outs and how to adapt your technology to the customers' needs.\u003c\/p\u003e\u003cb\u003e \u003c\/b\u003e\u003cp\u003ePart III takes you through the day-to-day running on your business; whether to adopt a contingency or contextual approach, how to develop new products and services and alternative options for growth.\u003c\/p\u003e \u003cp\u003eWith a wide range of practical steps, lists of things to consider and guidelines on how to turn your technology based ideas into a successful business, this text will be essential for all non-business students who need to understand entrepreneurship, management and innovation. It will also prove a useful introduction to all Masters-level students taking these subjects in business schools.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003ePaul Trott\u003c\/strong\u003e is Professor of Innovation Management at the University of Portsmouth, UK.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDap Hartmann\u003c\/strong\u003e is Associate Professor of Innovation Management and Entrepreneurship at Delft University of Technology, The Netherlands.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePatrick van der Duin\u003c\/strong\u003e is Assistant Professor of Innovation Management and Foresight at Delft University of Technology, The Netherlands.\u003c\/p\u003e\u003cp\u003eVictor Scholten is Assistant Professor of Technology-based Entrepreneurship at Delft University of Technology, The Netherlands.\u003c\/p\u003e\u003cp\u003eRoland Ortt is Associate Professor of Technology Management at Delft University of Technology, The Netherlands.\u003c\/p\u003e\u003cbr\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":51603092111634,"sku":"9780415677226","price":94.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2040bb66-4dc0-4a03-97df-e756257b063f.jpg?v=1757423587","url":"https:\/\/surprise-castle.myshopify.com\/products\/managing-technology-entrepreneurship-and-innovation-9780415677226","provider":"Surprise Castle","version":"1.0","type":"link"}