{"product_id":"managing-corporate-social-responsibility-9781444336450","title":"Managing Corporate Social Responsibility","description":"\u003ci\u003eManaging Corporate Social Responsibility\u003c\/i\u003e offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.\u003cbr\u003e \u003cbr\u003e \u003cul\u003e \u003cli\u003eChapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives\u003c\/li\u003e \u003cli\u003eEmphasizes stakeholder engagement as a foundation throughout the CSR Process Model\u003c\/li\u003e \u003cli\u003eDiscusses ways to maximize the use of social media and traditional media throughout the process\u003c\/li\u003e \u003cli\u003eOffers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.\u003c\/li\u003e \u003cli\u003eDraws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eW. TIMOTHY COOMBS \u003c\/b\u003eis a Professor in the Nicholson School of Communication at the University of Central Florida in Orlando. He is author of the award-winning \u003ci\u003eOngoing Crisis Communication\u003c\/i\u003e (1999), \u003ci\u003eToday's Public Relations\u003c\/i\u003e (with Robert Heath, 2006), and \u003ci\u003eCode Red in the Boardroom: Crisis Management as Organizational DNA\u003c\/i\u003e (2006). \u003c\/p\u003e \u003cp\u003e\u003cb\u003eSHERRY J. HOLLADAY \u003c\/b\u003eis a Professor in the Nicholson School of Communication at the University of Central Florida in Orlando. Her work has been widely published in several journals. \u003c\/p\u003e\u003cp\u003eTogether, W. Timothy Coombs and Sherry J. Holladay are authors of the award-winning books \u003ci\u003eIt';s Not Just PR: Public Relations in Society\u003c\/i\u003e (Wiley-Blackwell, 2007) and \u003ci\u003ePR Strategy and Application: Managing Influence \u003c\/i\u003e(Wiley-Blackwell, 2010), and co-editors of \u003ci\u003eThe Handbook of Crisis Communication\u003c\/i\u003e (Wiley-Blackwell, 2010).\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":50515241959698,"sku":"9781444336450","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2281f522-46ba-48bd-921e-127a79b3821d.jpg?v=1731001068","url":"https:\/\/surprise-castle.myshopify.com\/products\/managing-corporate-social-responsibility-9781444336450","provider":"Surprise Castle","version":"1.0","type":"link"}