{"product_id":"making-words-work-a-practical-guide-to-writing-powerful-content-9780228870074","title":"Making Words Work: A Practical Guide To Writing Powerful Content","description":"\u003cstrong\u003eYou are 100% capable of creating brilliant content!\u003c\/strong\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMaking Words Work \u003c\/em\u003ewill help you: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStrengthen your creativity and gain confidence in your writing skills.\u003c\/li\u003e\n\u003cli\u003ePlan, research, and organize properly, so you can write faster and easier.\u003c\/li\u003e\n\u003cli\u003eCreate a first draft that already has a bit of style and substance.\u003c\/li\u003e\n\u003cli\u003eUse easy editing techniques to elevate the quality of your content.\u003c\/li\u003e\n\u003cli\u003eWrite smarter instead of harder, and truly enjoy your work.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cstrong\u003eThis book is for anyone who writes purposeful things online. \u003c\/strong\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIf you see yourself in one of these descriptions, you've come to the right place. \u003cem\u003eMaking Words Work\u003c\/em\u003e is for: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCopywriters and content writers \u003c\/strong\u003ewho want practical advice from someone who has been in the trenches for a long time. You'll learn how to up your game, polish your work, and avoid occupational hazards, like writer's block and burnout.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBusiness owners who write content for themselves \u003c\/strong\u003eand want to do it well. You'll learn the basics of writing online and how to build brand authority using words.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFolks who have personal projects on the go\u003c\/strong\u003e, like blogs or books, and want to develop a strong voice, tell stories well, and build a community of readers. You'll learn how to match your tone and style to online formats, and how to get more eyeballs on your content.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBusiness leaders who pay others for words \u003c\/strong\u003eand want to learn what high-quality, effective content looks like. You'll learn what elevates powerful writing from space filler. This makes it easier to tell people what you want and judge the value of what you get.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cstrong\u003ePraise for \u003cem\u003eMaking Words Work: \u003c\/em\u003e\u003c\/strong\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"A really practical, useful book. Kim Scaravelli shares do-able insights on how to write clearly and with purpose, and she does it with \u003cstrong\u003ea liberal dose of humour and charm\u003c\/strong\u003e.\" - Craig Brown, MBA and Author of \u003cem\u003eThe Lean Recruiting Toolkit\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"Making Words Work is more than just a compilation of writing tips. It's \u003cstrong\u003ewarm-hearted advice and support\u003c\/strong\u003e, from one writer to another. I felt like Kim Scaravelli was talking to ME personally. Great book!\" - Darren Mitchell, Entrepreneur and Best-Selling Author of \u003cem\u003eBe the Bank \u003c\/em\u003eand \u003cem\u003eInfinite Banking for Real Estate Investors\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"Was expecting helpful tips on content writing, which I got. But I was also pleasantly surprised by what \u003cstrong\u003ea fun, easy read\u003c\/strong\u003eit was. Really enjoyed this book and will be revisiting to keep me on track!\" - Sara Phelan, Small Business Growth Strategist, Business Coach\u003c\/p\u003e\u003cbr\u003e","brand":"Kim Scaravelli","offers":[{"title":"Default Title","offer_id":50660948508946,"sku":"9780228870074","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2dd924b0-07cc-4059-a0db-101dd497fbff.jpg?v=1733481090","url":"https:\/\/surprise-castle.myshopify.com\/products\/making-words-work-a-practical-guide-to-writing-powerful-content-9780228870074","provider":"Surprise Castle","version":"1.0","type":"link"}