{"product_id":"making-the-healthcare-shift-the-transformation-to-consumer-centricity-9781642791013","title":"Making the Healthcare Shift: The Transformation to Consumer-Centricity","description":"A plan for healthcare leaders who are ready to transform their organizations and compete in an evolving landscape.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eScott Davis\u003c\/b\u003e is the Chief Growth Officer of Prophet, a leading strategic growth firm. In over 25 years of consulting, he has worked with GE, Johnson \u0026amp; Johnson, Allstate, Hershey's, Microsoft, Boeing, Sara Lee, and many others. His work in healthcare includes Johnson \u0026amp; Johnson, the Blue Cross Blue Shield Association, Mayo Clinic, and other provider systems across the globe. Scott is a frequent guest lecturer at MBA programs across the country and is a contributing columnist at forbes.com and author of \u003ci\u003eThe Shift\u003c\/i\u003e. He resides in Glencoe, IL.\u003cp\u003e\u003cb\u003eJeff Gourdji\u003c\/b\u003e is a Partner and a co-leader of the healthcare practice at Prophet. Jeff brings a breadth of experience having worked extensively across the health care value chain for 20 years. His current and past clients include Mayo Clinic, Northwestern Medicine, Encompass Health, Anthem, Eli Lilly \u0026amp; Company and several Blue Cross Blue Shield plans. Jeff is a frequent speaker and writer and has been published or cited in Becker's Hospital Review, Modern Healthcare, Medical Marketing \u0026amp; Media (MM\u0026amp;M), PM 360 and MediaPost. Jeff received his M.B.A. from the University of Chicago Booth School of Business and currently resides in Chicago, Illinois.\u003cbr\u003e\u003c\/p\u003e","brand":"Morgan James Publishing","offers":[{"title":"Default Title","offer_id":50474563109138,"sku":"9781642791013","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_9faa3935-a8a6-4461-b086-e6769384ccd6.jpg?v=1730224367","url":"https:\/\/surprise-castle.myshopify.com\/products\/making-the-healthcare-shift-the-transformation-to-consumer-centricity-9781642791013","provider":"Surprise Castle","version":"1.0","type":"link"}