{"product_id":"made-to-stick-why-some-ideas-survive-and-others-die-9781400064281","title":"Made to Stick: Why Some Ideas Survive and Others Die","description":"\u003cb\u003e\u003ci\u003eNEW YORK TIMES \u003c\/i\u003eBESTSELLER - The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"Anyone interested in influencing others--to buy, to vote, to learn, to diet, to give to charity or to start a revolution--can learn from this book.\"--\u003ci\u003eThe Washington Post\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Mark Twain once observed, \"A lie can get halfway around the world before the truth can even get its boots on.\" His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them \"stick.\" \u003cp\u003e\u003c\/p\u003e In \u003ci\u003eMade to Stick\u003c\/i\u003e, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous \"kidney theft ring\" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. \u003cp\u003e\u003c\/p\u003e \u003ci\u003eMade to Stick\u003c\/i\u003e will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. \u003cp\u003e\u003c\/p\u003e Provocative, eye-opening, and often surprisingly funny, \u003ci\u003eMade to Stick\u003c\/i\u003e shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eChip Heath\u003c\/b\u003e is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California. \u003cp\u003e\u003c\/p\u003e \u003cb\u003eDan Heath\u003c\/b\u003e is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. \u003cp\u003e\u003c\/p\u003e Together, Chip and Dan have written three \u003ci\u003eNew York Times \u003c\/i\u003ebestselling books: \u003ci\u003eMade to Stick\u003c\/i\u003e, \u003ci\u003eSwitch\u003c\/i\u003e, and \u003ci\u003eDecisive\u003c\/i\u003e. Their books have sold over two million copies worldwide and have been translated into thirty-three languages, including Thai, Arabic, and Lithuanian. Their most recent book is \u003ci\u003eThe Power of Moments\u003c\/i\u003e.\u003cbr\u003e","brand":"Random House","offers":[{"title":"Default Title","offer_id":50593708474642,"sku":"9781400064281","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_59952ce7-aca0-483f-aa09-86e323f95f13.jpg?v=1732120732","url":"https:\/\/surprise-castle.myshopify.com\/products\/made-to-stick-why-some-ideas-survive-and-others-die-9781400064281","provider":"Surprise Castle","version":"1.0","type":"link"}