{"product_id":"madboy-beyond-mad-men-tales-from-the-mad-mad-world-of-advertising-9781453258170","title":"Madboy: Beyond Mad Men: Tales from the Mad, Mad World of Advertising","description":"\u003cb\u003eA thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eRichard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can't have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire. In 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue--a firm where a skateboarding employee once bowled over an important client--but backed up their madness with results. Packed with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eRichard Kirshenbaum (b. 1962) is one of the most exciting personalities in New York City advertising. With partner Jonathan Bond, he founded the Kirshenbaum Bond + Partners agency, which pioneered such innovative marketing concepts as the pop-up store, sidewalk advertising, and other forms of high-visibility guerilla marketing. \u003cp\u003e\u003c\/p\u003eKirshenbaum has lectured at Harvard Business School, appeared on Crain's \"40 under Forty\" list, sat on the board of directors of the One Club for Art \u0026amp; Copy, and been named #2 on a list of top 100 entrepreneurs of the United States. His other books include \u003ci\u003eUnder the Radar\u003c\/i\u003e, cowritten with Bond, and \u003ci\u003eClosing the Deal\u003c\/i\u003e, a book on relationships that has been translated into nine languages. An accomplished playwright, his work has been produced by David Mamet's Atlantic Theater Company. He currently writes for \u003ci\u003eUs Weekly\u003c\/i\u003e, contributing to its regular \"Fashion Police\" feature.\u003cbr\u003e\u003cbr\u003e","brand":"Open Road Integrated Media LLC","offers":[{"title":"Default Title","offer_id":50337453539602,"sku":"9781453258170","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_025c33ea-1931-479b-8881-ebc149f1c742.jpg?v=1727963463","url":"https:\/\/surprise-castle.myshopify.com\/products\/madboy-beyond-mad-men-tales-from-the-mad-mad-world-of-advertising-9781453258170","provider":"Surprise Castle","version":"1.0","type":"link"}