{"product_id":"love-as-a-change-strategy-innovation-growth-and-transformation-9781394332182","title":"Love as a Change Strategy: Innovation, Growth, and Transformation","description":"\u003cp\u003e\u003cb\u003eA Bold, Human-Centered Guide to Leading Change That Actually Works\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eWhat if your biggest barrier to change isn't strategy, but humanity? \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eLove as a Change Strategy, \u003c\/i\u003e the team behind the Wall Street Journal bestseller \u003ci\u003eLove as a Business Strategy\u003c\/i\u003e is back--with an urgent, deeply human follow-up. This isn't another dry playbook on change management. It's a wake-up call for leaders who are tired of fear-fueled cultures, toxic \"transformation,\" and surface-level solutions. \u003c\/p\u003e\u003cp\u003eThe truth? Most change fails because people resist what they don't trust--and leaders aren't willing to change themselves first. That's where this book begins. \u003c\/p\u003e\u003cp\u003ePart memoir, part practical guide, and part leadership journey, \u003ci\u003eLove as a Change Strategy\u003c\/i\u003e takes readers inside one company's brutally honest transformation story. Through powerful storytelling, actionable tools, and sharp insights, the authors reveal what happens when you lead change from a place of love--not fear. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside, you'll discover: \u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhy most change efforts collapse--and how to fix them\u003c\/li\u003e \u003cli\u003eReal stories of failure, ego, and redemption from the authors' own leadership team\u003c\/li\u003e \u003cli\u003eA people-first framework to lead adaptive change in any organization\u003c\/li\u003e \u003cli\u003eThe change principles that build trust, accountability, and forward momentum\u003c\/li\u003e \u003cli\u003eHow to confront resistance, navigate chaos, and make love your change strategy\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you're leading change (or trying to survive one), this book is your roadmap. Raw, honest, and transformational--\u003ci\u003eLove as a Change Strategy\u003c\/i\u003e is the leadership reset we all need.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSOFTWAY\u003c\/b\u003e (softway.com) is a people-first consulting firm that helps businesses transform through technology, communication, and culture. In 2015, when a toxic workplace culture nearly brought the company to its knees, Softway's leadership team--including authors \u003cb\u003eMOHAMMAD ANWAR\u003c\/b\u003e, \u003cb\u003eFRANK DANNA\u003c\/b\u003e, \u003cb\u003eJEFF MA\u003c\/b\u003e, and \u003cb\u003eCHRIS PITRE\u003c\/b\u003e--chose a new path: rebuilding the business on its greatest asset--its people. \u003c\/p\u003e\u003cp\u003eTheir first book, \u003ci\u003eLove as a Business Strategy\u003c\/i\u003e, chronicled that journey and sparked a movement to bring humanity back to the workplace. \u003c\/p\u003e\u003cp\u003eNow, in \u003ci\u003eLove as a Change Strategy\u003c\/i\u003e, the authors share the next chapter--a story of reorganization, reinvention, and renewal-- and offer powerful, people-first principles for leading sustainable change. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eCULTURE+\u003c\/b\u003e (culture-plus.com) was founded in 2021 to scale the impact of transformation. Co-created by the same leadership team, Culture+ delivers immersive leadership experiences, measurement tools, and training that help organizations activate lasting change. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eLOVE AS A STRATEGY\u003c\/b\u003e (LoveAsAStrategy. com) is the banner for the movement--uniting books, tools, experiences, and stories that prove love belongs at the heart of every business decision.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":51635483115794,"sku":"9781394332182","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_5f3e8134-7b8f-4147-980b-a7dc570c08d3.jpg?v=1759238657","url":"https:\/\/surprise-castle.myshopify.com\/products\/love-as-a-change-strategy-innovation-growth-and-transformation-9781394332182","provider":"Surprise Castle","version":"1.0","type":"link"}