{"product_id":"logos-that-last-how-to-create-iconic-visual-branding-9780760383179","title":"Logos That Last: How to Create Iconic Visual Branding","description":"\u003cp\u003e\u003cb\u003eLearn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in \u003ci\u003eLogos That Last\u003c\/i\u003e.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA* \u003cp\u003e\u003c\/p\u003eAward-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this \u003cb\u003elandmark guide for designers and brand strategists of any level\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003eThrough the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in \u003ci\u003eLogos that Last\u003c\/i\u003e for the very first time. Learn how to \u003cb\u003ebuild great relationships with clients\u003c\/b\u003e, while \u003cb\u003ecultivating consistency and productivity\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eLogos that Last\u003c\/i\u003e also includes: \u003cbr\u003e \u003cul\u003e\n\u003cli\u003eDetailed case studies that follow designs from concept to completion\u003c\/li\u003e\n\u003cli\u003eTips for turning a good idea into a great logo\u003c\/li\u003e\n\u003cli\u003eStrategies for extending a great logo into a dynamic brand system\u003c\/li\u003e\n\u003cli\u003eAdvice for turning your passion into your profession\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003eWith \u003ci\u003eLogos that Last\u003c\/i\u003e, discover how to create inventive, thoughtful, and enduring logos with Peters's own hands-on, step-by-step process.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAllan Peters\u003c\/b\u003e is the Partner and Chief Creative Officer of Peters Design Company. At PDCo he has partnered with brands such as Nike, Amazon, and Patagonia. His work has been recognized internationally by numerous award shows and magazines including Clio, Communication Arts, and How Magazine. He's worked on all types of design work ranging from in-store marketing to event branding. However, he finds his joy when designing brand identity systems. He spends his free time with his family and digging in antique stores for vintage logos and packaging.\u003c\/p\u003e\u003cbr\u003e","brand":"Rockport Publishers","offers":[{"title":"Default Title","offer_id":50593623507218,"sku":"9780760383179","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8483a6a5-1438-4172-bcdd-3677ec172d6d.jpg?v=1732119076","url":"https:\/\/surprise-castle.myshopify.com\/products\/logos-that-last-how-to-create-iconic-visual-branding-9780760383179","provider":"Surprise Castle","version":"1.0","type":"link"}