{"product_id":"logo-beginnings-9783836582285","title":"LOGO Beginnings","description":"\u003cp\u003eCountless \u003cstrong\u003eglobal brands\u003c\/strong\u003e, including \u003cstrong\u003eRolex, BMW, Louis Vuitton\u003c\/strong\u003e, and the \u003cstrong\u003eNew York Yankees\u003c\/strong\u003e, still use logos that were \u003cstrong\u003edesigned over 100 years ago\u003c\/strong\u003e. Yet there has never been a \u003cstrong\u003emonograph devoted to the origins of logo design\u003c\/strong\u003e. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today.\u003cbr\u003e \u003cbr\u003e Author \u003cstrong\u003eJens M?ller\u003c\/strong\u003e, described as the \"logo detective\" by \u003cem\u003eWired\u003c\/em\u003e magazine, examined historical trademark registers, international corporate archives, and early design publications to unearth more than\u003cstrong\u003e 6,000 logos from 1870 to 1940\u003c\/strong\u003e. This unparalleled collection traces the development of \u003cstrong\u003emodern trademarks\u003c\/strong\u003e and sheds light on \u003cstrong\u003eforgotten designs\u003c\/strong\u003e and \u003cstrong\u003eearly versions of famous logos\u003c\/strong\u003e. The catalog is divided into four design categories: Pictorial, Form, Effect, and Typographic. Each chapter is then systematically subdivided according to basic elements of design such as circle, line, overlap, and outline, thus offering a new perspective on design principles that are still relevant today.\u003cbr\u003e \u003cbr\u003e Along with an extensive picture section, the book comprises an introduction by Jens M?ller on the history of the trademark as well as a \u003cstrong\u003ereproduction\u003c\/strong\u003e of the first comprehensive examination of modern corporate logos: the influential \u003cstrong\u003edesign pioneer F.H. Ehmcke's (1878-1965) illustrated essay \"Wahrzeichen--Warenzeichen\"\u003c\/strong\u003e (Symbols--trademarks) from 1921. Also included are \u003cstrong\u003eten case studies of famous trademarks, including those of 3M, NBC, Shell, \u003c\/strong\u003e and \u003cstrong\u003eOlivetti\u003c\/strong\u003e, and numerous rare images illustrating the--at times varied, at times consistent--developments in international logo design and the\u003cstrong\u003e birth of the corporate identity\u003c\/strong\u003e. \u003cem\u003eLogo Beginnings\u003c\/em\u003e is not only a fundamental and inspiring graphic design manual but also an excellent read for anyone interested in social, cultural, and corporate history and the fascinating impact of trademarks. It is also the perfect complement to the TASCHEN classic \u003cem\u003eLogo Modernism\u003c\/em\u003e.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eMüller, Jens:\u003c\/i\u003e\u003c\/b\u003e - Jens Müller was born in Koblenz, Germany, in 1982 and studied graphic design. Recipient of numerous national and international design awards, Müller is creative director of Vista design studio in Düsseldorf, editor of the A5 book series on graphic design history, and author of Logo Modernism. He is professor of corporate design at the Dortmund University of Applied Sciences and Arts.\u003cb\u003e\u003ci\u003eWiedemann, Julius:\u003c\/i\u003e\u003c\/b\u003e - Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.","brand":"Taschen","offers":[{"title":"Default Title","offer_id":50635007885586,"sku":"9783836582285","price":57.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_4a0227b3-70b7-4743-bdaa-9856e7459131.jpg?v=1732828338","url":"https:\/\/surprise-castle.myshopify.com\/products\/logo-beginnings-9783836582285","provider":"Surprise Castle","version":"1.0","type":"link"}