{"product_id":"living-the-brand-how-to-transform-every-member-of-your-organization-into-a-brand-champion-9780749450830","title":"Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion","description":"\u003cp\u003eYour company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eLiving the Brand\u003c\/i\u003e demonstrates how you can empower and enthuse your employees to create \"brand champions\". This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals. \u003cp\u003e\u003c\/p\u003eThis practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning. \u003cp\u003e\u003c\/p\u003eUsing original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, \u003ci\u003eLiving the Brand\u003c\/i\u003e shows you how to make this happen, through research, training, communication, management and review. It examines the nature of branding and why people have become such important definers of their brand. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eLiving the Brand\u003c\/i\u003e is a CarbonNeutral(R) publication. To offset the carbon dioxide emissions generated in the book's production, native trees have been planted with Future Forests.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eNicholas Ind is a partner in Equilibrium Consulting. He has worked on projects for Manpower, British Council, Ford of Europe, The Economist Group, TNS, Telenor and Unicef. He is on the advisory board of Corporate Reputation Review, the editorial board of the Journal of Brand Management, and is an Industrial Fellow at Kingston University, UK. He teaches on branding and communication at Stockholm University, the Nordic Brand Academy and BI-Oslo. He is the editor of \u003ci\u003eBeyond Branding\u003c\/i\u003e (also Kogan Page).\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50412952813842,"sku":"9780749450830","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8a13df97-55c5-4f48-8edf-51505e4d4b90.jpg?v=1729335841","url":"https:\/\/surprise-castle.myshopify.com\/products\/living-the-brand-how-to-transform-every-member-of-your-organization-into-a-brand-champion-9780749450830","provider":"Surprise Castle","version":"1.0","type":"link"}