{"product_id":"linkedin-profile-optimization-for-dummies-9781119651420","title":"Linkedin Profile Optimization for Dummies","description":"\u003cp\u003e\u003cb\u003eGive your LinkedIn profile the makeover it deserves--and get the attention \u003ci\u003eyou\u003c\/i\u003e deserve\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eLook at your profile: you\u003ci\u003e know\u003c\/i\u003e it could be a little better. Too many LinkedIn users are just posting a basic resume and hoping for the offers to come flooding in, missing out on the incredible opportunity the platform offers to properly showcase their talents, products, and services to 610 million professionals in over 200 countries. LinkedIn is way more than a resume tool--to display your professional past and present--it's also your career future and personal brand. Used to its fullest extent, it helps you demonstrate the unique value and culture you provide, the skills and aspirations that make you different, to get the outcomes you truly want. But how's it done?\u003c\/p\u003e \u003cp\u003eProfile branding expert Donna Serdula pioneered the concept of LinkedIn Profile Optimization and through her Website, LinkedIn-Makever.com, has helped over 5000 professionals use LinkedIn to achieve increased success. In this guide she applies that experience to help you use all of LinkedIn's capabilities to meet your goals, whether they be job search, reputation management, or sales--including how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eCreate a memorable, successful profile\u003c\/li\u003e \u003cli\u003eOptimize personal keywords\u003c\/li\u003e \u003cli\u003eShowcase your experience, accomplishments, and unique value\u003c\/li\u003e \u003cli\u003eUse LinkedIn features to grow your network and more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eYou never get a second chance to make a first impression--and people are Googling you right now: Get a fresh online look and get results  \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eDonna Serdula\u003c\/b\u003e is the leading authority on LinkedIn profile optimization. Her company, Vision Board Media, provides branding services to individual and corporate clients. She is also an in-demand speaker. She can be found online at www.LinkedIn-Makeover.com and on LinkedIn at linkedin.com\/in\/todonna.\u003cbr\u003e\u003c\/p\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":50368366739730,"sku":"9781119651420","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_0459c540-dcfb-4d7f-8276-bcd7b38f8606.jpg?v=1728507532","url":"https:\/\/surprise-castle.myshopify.com\/products\/linkedin-profile-optimization-for-dummies-9781119651420","provider":"Surprise Castle","version":"1.0","type":"link"}