{"product_id":"lilliput-land-how-small-is-driving-indias-mega-consumption-story-9780143465492","title":"Lilliput Land: How Small Is Driving India's Mega Consumption Story","description":"\u003cp\u003eOne of the largest consumer markets of the world, India is made up of lots and lots of small consumers-- each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day.\u003c\/p\u003e\u003cp\u003eIn her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eResearcher, academic, independent director on several Indian boards, and author of books on Consumer India and on business-market strategy, Rama Bijapurkar is a recognized thought leader on market strategy and consumer behaviour, a keen commentator on social and cultural change in India, and a familiar face in boardrooms of India Inc. and related social and research organizations.\u003cbr\u003e","brand":"Penguin Business","offers":[{"title":"Default Title","offer_id":50501467996434,"sku":"9780143465492","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8f0aba15-0304-4dec-aaad-eb27f4cc1cf5.jpg?v=1730769941","url":"https:\/\/surprise-castle.myshopify.com\/products\/lilliput-land-how-small-is-driving-indias-mega-consumption-story-9780143465492","provider":"Surprise Castle","version":"1.0","type":"link"}