{"product_id":"likeable-social-media-third-edition-how-to-delight-your-customers-create-an-irresistible-brand-be-generally-amazing-on-all-social-networks-that-9781260453287","title":"Likeable Social Media, Third Edition: How to Delight Your Customers, Create an Irresistible Brand, \u0026 Be Generally Amazing on All Social Networks That","description":"\u003cb\u003eHarness the power of social media to attract new customers and transform your business!\u003c\/b\u003e\u003cb\u003e \u003c\/b\u003eMore than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, \u003ci\u003eLikeable Social Media\u003c\/i\u003e reveals everything you need to know about building your brand and attracting \u0026amp; retaining loyal customers through smart, savvy social media engagement.\u003cbr\u003eThis updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You'll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms\/content, including Instagram, LinkedIn and Facebook stories. \u003cb\u003e\u003ci\u003eLikeable Social Media\u003c\/i\u003e shows you how to: \u003c\/b\u003e-Engage customers and crowdsource innovation online -Create content that resonates with consumers and provides value-Integrate social media into the entire customer experience-Effectively deal with criticism and negative feedback on social media-Grow your audience across social channels, and much more\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDave Kerpen (Port Washington, NY) \u003c\/b\u003eis a serial entrepreneur, among the most popular writers in LinkedIn's Influencer program, and one of the most-read contributors for Inc.com. He's a frequent keynote speaker and has been featured by \u003ci\u003eCNBC, BBC, ABC World News Tonight\u003c\/i\u003e, the \u003ci\u003eCBS Early Show\u003c\/i\u003e, the \u003ci\u003eTODAY Show\u003c\/i\u003e, the\u003ci\u003e New York Times\u003c\/i\u003e, and more.\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50544355082514,"sku":"9781260453287","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_c76d5681-8093-4c5d-a05e-98a14775b141.jpg?v=1731527034","url":"https:\/\/surprise-castle.myshopify.com\/products\/likeable-social-media-third-edition-how-to-delight-your-customers-create-an-irresistible-brand-be-generally-amazing-on-all-social-networks-that-9781260453287","provider":"Surprise Castle","version":"1.0","type":"link"}