{"product_id":"life-and-death-design-what-life-saving-technology-can-teach-everyday-ux-designers-9781933820842","title":"Life and Death Design: What Life-Saving Technology Can Teach Everyday UX Designers","description":"Emergencies--landing a malfunctioning plane, resuscitating a heart attack victim, or avoiding a head-on car crash--all require split-second decisions that can mean life or death. Fortunately, designers of life-saving products have leveraged research and brain science to help users reduce panic and harness their best instincts. Life and Death Design brings these techniques to everyday designers who want to help their users think clearly and act safely. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eSwindler, Katie:\u003c\/i\u003e\u003c\/b\u003e - Katie Swindler is a user experience strategist who\u003cbr\u003ewrites and speaks on topics related to human-centered design. She was originally educated as a\u003cbr\u003etheater director, and because of that, she brings a\u003cbr\u003eunique perspective to digital work. She believes\u003cbr\u003ethat if brands want to truly connect with consumers, they must combine emotion, utility, storytelling, and technology\u003cbr\u003eto fulfill real human needs.\u003cbr\u003eKatie is currently the Design Strategist for Allstate Insurance's Innovation group, guiding the design of new products and services. Prior\u003cbr\u003eto joining Allstate, she was a UX Director at FCB Chicago, where she\u003cbr\u003ewas the UX lead on the 2016 global redesign of JackDaniels.com, as\u003cbr\u003ewell as the lead experience designer for many other clients such as\u003cbr\u003eCox Communications, Meow Mix, and Toyota Financial Services.\u003cbr\u003eKatie is an experienced presenter who has spoken on UX topics\u003cbr\u003einternationally at design industry events such as SXSW Interactive\u003cbr\u003eand IxDA Interaction. She lives in Chicago with her husband, Jacob, \u003cbr\u003edaughter, Olive, and their snuggly pup, Rocket Rainbow.","brand":"Rosenfeld Media","offers":[{"title":"Default Title","offer_id":50507945050386,"sku":"9781933820842","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_421a2854-6050-4328-9f9a-aa653e739036.jpg?v=1730870791","url":"https:\/\/surprise-castle.myshopify.com\/products\/life-and-death-design-what-life-saving-technology-can-teach-everyday-ux-designers-9781933820842","provider":"Surprise Castle","version":"1.0","type":"link"}