{"product_id":"letter-design-in-the-graphic-arts-9781635618044","title":"Letter Design in the Graphic Arts","description":"\u003cp\u003eThis classic, mid-century reference from the golden age of advertising is a comprehensive sourcebook for the use of lettering in graphic design. \u003c\/p\u003e\u003cp\u003eFeaturing a wide breadth of examples from lipstick ads to film posters and billboards, \u003cem\u003eLetter Design in the Graphic Arts\u003c\/em\u003e analyzes the ways in which type can effectively contribute to design layouts and identifies errors that can detract from the success of an advertisement. Lengthy, detailed interviews with designers, artists, and account executives add to the value of this remarkable book. \u003c\/p\u003e\u003cp\u003eWith large photos of actual advertisements as well as details on the fonts and lettering, this book covers: \u003c\/p\u003e\u003cp\u003eStandard letter design for advertisements\u003cbr\u003e Letter design for space advertisements in newspapers and magazines\u003cbr\u003e Lettering for outdoor displays like billboards\u003cbr\u003e Lettering and its applications in package design\u003cbr\u003e Creative and alternative approaches to hand-lettering\u003c\/p\u003e\u003cp\u003eWith tips on creative combinations and layout suggestions based on examples in the book, \u003cem\u003eLetter Design in the Graphic Arts\u003c\/em\u003e is sure to be a unique and inspiring reference for modern designers working in print or digital media. \u003cbr\u003e \u003c\/p\u003e\u003cbr\u003e","brand":"Echo Point Books \u0026 Media","offers":[{"title":"Default Title","offer_id":50361949028626,"sku":"9781635618044","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_e1d05587-5e1c-40f6-a95a-39050ac0a625.jpg?v=1737069109","url":"https:\/\/surprise-castle.myshopify.com\/products\/letter-design-in-the-graphic-arts-9781635618044","provider":"Surprise Castle","version":"1.0","type":"link"}