{"product_id":"lean-scaleup-9783982315409","title":"Lean Scaleup","description":"\u003cp\u003eCompanies struggle dramatically in building new businesses from innovation. 85-90 percent of corporate startups die after the \"Minimum Viable Product\" stage.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhy is this so? What is the solution? How can companies improve?\u003c\/p\u003e\u003cp\u003eThis book provides the answers.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIt is written by Frank Mattes, who has decades of experience in corporate innovation. It has been co-written with more than 20 practitioners and 2 business schools as a practical guide for practitioners - corporate innovation, Digital Innovation, heads of incubators and accelerators, leaders of corporate startups and senior managers.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eClients and early readers say the content is \"timely, relevant, powerful and ready for use\", \"a must-read,\" and the solution \"dramatically increases return on investment in digital innovation.\"\u003c\/p\u003e\u003cbr\u003e\u003cstrong\u003eThe corporate business-building problem.\u003c\/strong\u003e\u003cp\u003eCompanies are doing okay in incremental improvements. But they fail in innovation. They are good at copying past success stories but bad at creating new ones.\u003c\/p\u003e\u003cp\u003eIf companies do not solve this problem, they will burn money. They also\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003efail to achieve revenue growth from innovation, \u003c\/li\u003e\n\u003cli\u003efail in corporate transformation, \u003c\/li\u003e\n\u003cli\u003efail to future-proof their business and\u003c\/li\u003e\n\u003cli\u003efail in winning and retaining top talent\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cstrong\u003eThe solution and the book.\u003c\/strong\u003e\u003cp\u003eThe book provides a solution. It is the first one on this subject and guides corporate practitioners on how to build new businesses. The book covers the entire journey - from a \"meaningful idea\" to a sizable business - and it includes leadership and cultural\/collaboration aspects needed for success.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe book is the result of a multi-year co-creation process with more than 20 industry-leading com-panies and 2 business schools. It distills Best Practices and insights into one framework.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis framework is the Lean Scaleup(TM). It describes the three capabilities that companies must develop to solve their business-building problem: methodology (the \"how-to\"), dual leadership and culture\/collaboration.\u003c\/p\u003e\u003cp\u003eWhen the right innovation teams use the Lean Scaleup with the right mindset in a supportive environment, the company can solve its business-building problem.\u003c\/p\u003e\u003cbr\u003e\u003cstrong\u003eAdvance praise \u003cem\u003e(selection)\u003c\/em\u003e\u003c\/strong\u003e\u003cp\u003eFrank Mattes brings his extensive experience in corporate innovation to this pragmatic guide to dramatically increasing return on investment in digital innovation.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eJeroen Tas, Chief Innovation \u0026amp; Strategy Officer, Royal Philips\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe Lean Scaleup is an approach built through practice in the field. It supports companies facing transformational challenges.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDavid Gilmour, co-founder bp Launchpad\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eTaking innovation concepts to scale is the real challenge. This book provides a practical framework and methodology for going beyond the MVP into scale.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eOfer HaCohen, Head Innovation Center Israel, AT\u0026amp;T\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFrank has addressed business-building in many organizations successfully. Finally, his approach is \"codified\" in this book. I can't recommend it enough to every innovation team keen to deliver results.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHans Balmaekers, CEO, innov8rs\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe Lean Scaleup gives companies a powerful tool to identify, develop and scale breakthrough innovations. A must-read for all managers from corporate innovation or strategic innovation.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eProf. Dr. Georg Oenbrink, CEO, CREAGO Solutions (formerly Evonik industries)\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe book provides an excellent framework to address the Scaling-Up challenge. It is based on the real-life learning journey of +20 corporates. A must-read for corporate entrepreneurs and their leaders!\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCarina Snijder VP, Research Program Management, Royal Philips\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"Lean Scaleup Ug","offers":[{"title":"Default Title","offer_id":50382642512146,"sku":"9783982315409","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_af0be295-bff1-4af9-ae4e-7536db0fb9d6.jpg?v=1728713480","url":"https:\/\/surprise-castle.myshopify.com\/products\/lean-scaleup-9783982315409","provider":"Surprise Castle","version":"1.0","type":"link"}