{"product_id":"launching-building-a-brand-for-dummies-9781119748038","title":"Launching \u0026 Building a Brand for Dummies","description":"\u003cb\u003eCreate a strong brand DNA--and watch it grow\u003c\/b\u003e \u003cp\u003eThese days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life--and a bigger chance of surviving against the competition--you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eLaunching \u0026amp; Building a Brand For Dummies, \u003c\/i\u003e Amy Will--who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands--covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eStand out on social media\u003c\/li\u003e \u003cli\u003eCreate viral campaigns\u003c\/li\u003e \u003cli\u003eBuild on Customer Loyalty and LongevityDeal with the competition\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to--and \u003ci\u003eLaunching \u0026amp; Building a Brand For Dummies\u003c\/i\u003e one of the secrets of--your future standout success.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAmy Will \u003c\/b\u003elaunched her first business at just 24 years old, and has since established four successful brands. With a Bachelor's degree from California Lutheran University in marketing and communications, Amy's expertise lies in SEO strategy, intentional content creation, digital community building, and strategic business partnerships.\u003c\/p\u003e\u003cbr\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":50553628098834,"sku":"9781119748038","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_ce4ef900-bda1-40a8-b1d2-a98d2ada82d0.jpg?v=1731700189","url":"https:\/\/surprise-castle.myshopify.com\/products\/launching-building-a-brand-for-dummies-9781119748038","provider":"Surprise Castle","version":"1.0","type":"link"}