{"product_id":"launch-code-9798889261322","title":"LAUNCH Code","description":"\u003cp\u003e\u003cstrong\u003eProduct launches fail at a shockingly high rate. Why?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLAUNCH Code answers this critical question and provides a framework, vocabulary and tools for teams to deliver better outcomes and grow their organizations consistently.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBy studying successful public companies and interviewing leaders in the private equity and venture capital industries, sales expert, James Whitman identified key strategies that set these companies apart.\u003c\/p\u003e\u003cp\u003eThese organizations consistently launch successful products and build robust portfolios.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn this book, you'll learn practical approaches overcoming common challenges, a framework to become world-class launch team, and case studies of successful organizations to inspire you. You'll learn the skills to scale more consistently, attract investment, and deliver strong returns to shareholders.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eLAUNCH Code is for: \u003c\/p\u003e\u003cp\u003e- Leaders who are growing their company by adding new products.\u003c\/p\u003e\u003cp\u003e- Product leaders or managers accountable for new product introduction\u003c\/p\u003e\u003cp\u003e- Product managers or marketers who want to make the most of their partnership with sales.\u003c\/p\u003e\u003cp\u003e-Sales leader solving for the new product portion of their sales goal\u003c\/p\u003e\u003cp\u003e- People in charge of integrating products from acquisitions.\u003c\/p\u003e\u003cp\u003e- People who want to update or \"relaunch\" existing products, especially those that didn't do as well as expected the first time.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"\u003cem\u003eLAUNCH Code \u003c\/em\u003eis an essential playbook for leaders who want to build strong partnerships between product and sales to choreograph new product introductions. Built on solid research and real-world experience, this book delivers the tools and inspiration to grow your business consistently.\"\u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eMatt Dixon\u003c\/strong\u003e, Wall Street Journal Bestselling Author of \u003cem\u003eThe Challenger Sale\u003c\/em\u003e and \u003cem\u003eThe JOLT Effect\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"In \u003cem\u003eLAUNCH Code\u003c\/em\u003e, James has distilled his extensive business research and expertise into a very practical playbook that managers can use to get their teams to their full potential while bringing winning new ideas into the world.\"\u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eHitendra Wadhwa, CEO, Mentora Institute, Professor, Columbia Business School\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"As someone who has been in leadership development for over two decades, I believe this book perfectly combines the diagnosis of dysfunction and a recipe for success. Unlike many business books, this one is not about theory and fluff but is filled with tactical and actionable strategies for approaching new products. I also feel that carving out some of these lessons has broader applicability for change, innovation, and cross-company collaboration.\"\u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eSteph Auping, Chief Learning Officer, Leadership \u0026amp; Co.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"New Degree Press","offers":[{"title":"Default Title","offer_id":50920598274322,"sku":"9798889261322","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_20a2e70e-b7be-4e49-938e-4b028bd2a85b.jpg?v=1738909620","url":"https:\/\/surprise-castle.myshopify.com\/products\/launch-code-9798889261322","provider":"Surprise Castle","version":"1.0","type":"link"}