{"product_id":"last-call-for-bud-light-the-fall-and-future-of-americas-favorite-beer-9781668070901","title":"Last Call for Bud Light: The Fall and Future of America's Favorite Beer","description":"\u003cb\u003eThe astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eAnson Frericks, a former president at Anheuser-Busch--formerly the home of America's most popular brewery--watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management. \u003cp\u003e\u003c\/p\u003e Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney. \u003cp\u003e\u003c\/p\u003e Now, Anheuser-Busch's evolution and its subsequent fallout is brought to light as never before with this ultimate insider's look. Compelling, candid, and eye-opening, \u003ci\u003eLast Call for Bud Light\u003c\/i\u003e is the unforgettable story of the downfall and future of an American icon.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eAnson Frericks is the founder of Athletic Capital and the cofounder of Strive Asset Management. Prior to founding Strive, he led finance, sales, and marketing operations as president of Anheuser-Busch Sales \u0026amp; Distribution Company. He lives with his family in Cincinnati and received his BA from Yale and his MBA from Harvard.\u003cbr\u003e","brand":"Threshold Editions","offers":[{"title":"Default Title","offer_id":51186628362514,"sku":"9781668070901","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_644be61f-806d-4282-972b-d2d81a74e3b4.jpg?v=1744628377","url":"https:\/\/surprise-castle.myshopify.com\/products\/last-call-for-bud-light-the-fall-and-future-of-americas-favorite-beer-9781668070901","provider":"Surprise Castle","version":"1.0","type":"link"}