{"product_id":"la-dolce-vita-university-an-unconventional-guide-to-italian-culture-from-a-to-z-9781609521981","title":"La Dolce Vita University: An Unconventional Guide to Italian Culture from A to Z","description":"\u003cp\u003eLa Dolce Vita University 2nd Edition should be a book of broad and perennial interest both domestically and overseas (particularly in the U.K., Canada, Japan and China). It could sell as either an impulse or planned purchase to any of these prospects: \u003c\/p\u003e \u003cli\u003e all travelers to Italy: inveterate, first time (including foreign study students), and even armchair\" voyagers \u003c\/li\u003e\u003cli\u003e Italophiles, to deepen their love and broaden their understanding of Italian culture \u003c\/li\u003e\u003cli\u003e \"lifestyle\" audiences with a keen interest in fashion, cuisine, personalities and travel \u003c\/li\u003e\u003cli\u003e culturally curious \"toe dippers\" open to a friendly and easy entree to Italian culture \u003c\/li\u003e\u003cli\u003e ethnic Italians looking to explore and more fully appreciate their cultural roots \u003c\/li\u003e\u003cli\u003e gift givers for any of the above \u003cp\u003e Targeting-wise, LDVU has numerous advantages since there are myriad Italian travel, heritage and language teacher affiliation groups, organizations and businesses that can be marketed to and with whom alliances can be forged. Below is a sampling of initial possibilities. \u003c\/p\u003e \u003cp\u003e Marketing Alliances \/ Speaking Engagements \/ Special Distribution Opportunities \u003c\/p\u003e \u003c\/li\u003e\u003cli\u003e the Italian-American community and heritage groups \u003c\/li\u003e\u003cli\u003e National Italian American Foundation (NIAF) - the largest and most influential; one of the Board Members is close to the author's family \u003c\/li\u003e\u003cli\u003e National Organization of Italian American Women (NOIAW). The author is an active member and friendly with the Founder and Chairwoman Emeritus Dr. Aileen Sirrey; NOIAW is headquartered in NY but there are local chapters in all major cities on the east coast \u003c\/li\u003e\u003cli\u003e Westchester Italian Cultural Center (founded by Genovese Pope) - the author is well connected there and has done culinary programs for them in the past and they will surely be willing to sponsor an event to promote LDVU2  \u003cp\u003e Other prominent Italian-American heritage organizations with large local chapters in the NE corridor, Chicago and West Coast; these include: \u003c\/p\u003e\n\u003c\/li\u003e\u003cli\u003e The Order of the Sons of Italy (OSIA) \u003c\/li\u003e\u003cli\u003e The Italian American Studies Association (IASA) \u003c\/li\u003e\u003cli\u003e Museo Italo-Americano, San Francisco  \u003cp\u003e The author has \"two degrees of separation\" from Lidia Bastianich, Mario Batali, Stanley Tucci (his mother has written advance praise for the book already) and Chaz Palmiteri. \u003c\/p\u003e \u003cp\u003e Channels of distribution beyond traditional and independent bookstores \u003cbr\u003e \u003c\/p\u003e\n\u003c\/li\u003e\u003cli\u003e Eataly \u003c\/li\u003e\u003cli\u003e Art museum bookstores (she has connections that could help with the Metropolitan Museum of Art and Philadelphia Museum of Art) \u003c\/li\u003e\u003cli\u003e Specialty retailers such as Williams Sonoma and gourmet food retailers, e.g., on Arthur Avenue in the Bronx, San Francisco's North Beach, Napa \u0026amp; Sonoma winery gift stores \u003c\/li\u003e\u003cli\u003e Specialty gift shops \u003c\/li\u003e\u003cli\u003e College bookstores \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eCarla Gambescia's passion for Italy began early--with her mother's love of the Renaissance masters and her father's discourses on Italian geniuses of every calling. In the ensuing decades she has toured every region of Italy (often by bicycle) and immersed herself in its astonishing array of cultural treasures. In recent years Carla has combined her passion as an Italophile and writer with her skills as a career marketer and branding expert, acting as a consultant to and a collaborator with boutique tour operators. She conceived and co-led the Giro del Gelato bicycle tour, winner of Outside magazine's \"Best Trip in Western Europe.\" In 2008 Carla founded Via Vanti! Restaurant \u0026amp; Gelateria, in Mount Kisco, New York, with the ambition of creating a unique environment and dining experience that would enable guests to feel as though they had stepped right into Italy. Via Vanti! quickly won plaudits not just for its innovative Italian cuisine, extraordinary gelato (named \"Best Gelato Shop in New York\") and dazzling jewel box interior but also, under Carla's direction, for its active program of culinary and cultural events. It is Carla's conviction that all of us, regardless of our inherited ethnicities, share an \"inner Italian\"--that part of our nature which is most expressive, festive, spontaneous and fun--just waiting to be unlocked. \u003c\/p\u003e \u003cp\u003e La Dolce Vita University: An Unconventional Guide to Italian Culture from A to Z is the natural outgrowth of Carla's work and play in both the restaurant and boutique travel industries, as well as a lifelong love affair with the land of her ancestors.\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/li\u003e","brand":"Travelers' Tales","offers":[{"title":"Default Title","offer_id":50510866841874,"sku":"9781609521981","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b25c46fc-15b3-4a40-9e9d-25773b16c607.jpg?v=1730937161","url":"https:\/\/surprise-castle.myshopify.com\/products\/la-dolce-vita-university-an-unconventional-guide-to-italian-culture-from-a-to-z-9781609521981","provider":"Surprise Castle","version":"1.0","type":"link"}