{"product_id":"kick-in-the-seat-of-the-pants-9780060960247","title":"Kick In The Seat of the Pants","description":"\u003cp\u003eWhen was the last time you had a creative idea? This morning? Last month? Last year? Sometimes you need \u003cem\u003eA Kick in the Seat of the Pants\u003c\/em\u003e to get your thinking going. This book does just that by taking you on a guided tour through the four roles of the creative process-Explorer, Artist, Judge, and Warrior.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhen it's time to seek out new information, adopt the mindset of an \u003cstrong\u003eExplorer.\u003c\/strong\u003e Get off the beaten path, poke around in outside areas, and pay attention to unusual patterns.\u003c\/li\u003e\n\u003cli\u003eWhen you need to create a new idea, let the \u003cstrong\u003eArtist\u003c\/strong\u003e in you come out. Ask what-if questions and look for hidden analogies. Break the rules and look at things backwards. Add something and take something away. Ultimately, you'll come up with an original idea.\u003c\/li\u003e\n\u003cli\u003eWhen it's time to decide if your idea is worth implementing, see yourself as a \u003cstrong\u003eJudge.\u003c\/strong\u003e Ask what's wrong and if the timing's right. Question your assumptions and make a decision.\u003c\/li\u003e\n\u003cli\u003eAnd when you carry your idea into action, be a \u003cstrong\u003eWarrior.\u003c\/strong\u003e Put a fire in your belly, eliminate your excuses, and do what's necessary to reach your objective.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eKick\u003c\/em\u003e provides exercises, stories, tips, and Roger von Oech's proven techniques to help you strengthen each of your own creative roles.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eVon Oech, Roger:\u003c\/i\u003e\u003c\/b\u003e - Roger von Oech is the president of Creative Think, a California-based consulting firm that stimulates creativity and innovation in business. He has worked with such companies as: Anheuser-Busch, ARCO, Bristol Myers, DuPont, General Foods, Hallmark Cards, Hewlett-Packard, IBM, NASA, NBC, Procter \u0026amp; Gamble and Xerox. He is the author of the best-selling book, A Whack on the Side of the Head He is also a nationally- ranked Masters swimmer, and a collector of old television commercials. He lives with his wife, Wendy, and their two children, Athena and Alexander.","brand":"William Morrow \u0026 Company","offers":[{"title":"Default Title","offer_id":51704993317138,"sku":"9780060960247","price":13.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_a9acb842-ed71-4d0b-8f57-f38d355d246f.jpg?v=1762335838","url":"https:\/\/surprise-castle.myshopify.com\/products\/kick-in-the-seat-of-the-pants-9780060960247","provider":"Surprise Castle","version":"1.0","type":"link"}