{"product_id":"k-pop-innovation-the-future-of-korean-innovation-that-took-the-world-by-storm-9789811271717","title":"K-Pop Innovation","description":"K-pop's remarkable global popularity is no coincidence. Its success cannot be attributed to a talented individual or a set of favourable government policies but is instead the result of continuous innovation by risk-taking entrepreneurs.For the first time in English, this book presents a focus on the managerial and structural features of the K-pop industry to unpack the resounding success of K-pop companies and the Hallyu Wave phenomenon. It analyses leading industry players, explaining the success strategies of K-pop from the perspective of innovation management theory. It places a particular special emphasis on SM Entertainment, a leading pioneer in the South Korean entertainment industry, and sheds light on the company's strategies for success.As the book examines how K-pop developed over time, it draws an interesting parallel with the semiconductor and IT industries, noting common characteristics between them. It concludes with thoughts on K-pop's future and advises K-pop innovators on developing new business models combining new technologies in artificial intelligence (AI), robotics and augmented reality (AR) to keep the momentum going. It is a must-read for readers interested in innovation, the entertainment industry, and the global phenomenon that is the Hallyu Wave.\u003cbr\u003e","brand":"World Scientific Publishing Company","offers":[{"title":"Default Title","offer_id":50562751463698,"sku":"9789811271717","price":57.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_025cf609-74e8-4cfa-9b6a-83c71e3c80ac.jpg?v=1731863129","url":"https:\/\/surprise-castle.myshopify.com\/products\/k-pop-innovation-the-future-of-korean-innovation-that-took-the-world-by-storm-9789811271717","provider":"Surprise Castle","version":"1.0","type":"link"}