{"product_id":"jugaad-innovation-think-frugal-be-flexible-generate-breakthrough-growth-9781118249741","title":"Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth","description":"\u003cp\u003e\u003ci\u003e\"Jugaad Innovation\u003c\/i\u003e is the most comprehensive book yet to appear on the subject [of frugal innovation].\"\u003cbr\u003e \u003ci\u003e--\u003cb\u003eThe Economist\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eA frugal and flexible approach to innovation for the 21st century\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInnovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades--expensive R\u0026amp;D projects and highly-structured innovation processes. \u003ci\u003eJugaad Innovation\u003c\/i\u003e argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, \u003ci\u003ejugaad\u003c\/i\u003e (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt \u003ci\u003ejugaad\u003c\/i\u003e innovation to succeed in our hypercompetitive world.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOutlines the six principles of \u003ci\u003ejugaad\u003c\/i\u003e innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart\u003c\/li\u003e \u003cli\u003eFeatures twenty case studies on large corporations from around the world--Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter \u0026amp; Gamble, PepsiCo, Tata Group, and more--that are actively practicing \u003ci\u003ejugaad\u003c\/i\u003e innovation\u003c\/li\u003e \u003cli\u003eThe authors blog regularly at \u003ci\u003eHarvard Business Review\u003c\/i\u003e; their work has been profiled in \u003ci\u003eBusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist\u003c\/i\u003e, and more\u003c\/li\u003e \u003cli\u003eFilled with previously untold and engaging stories of resourceful \u003ci\u003ejugaad\u003c\/i\u003e innovators and entrepreneurs in emerging markets and the United States\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis groundbreaking book shows leaders everywhere why the time is right for \u003ci\u003ejugaad\u003c\/i\u003e to emerge as a powerful business tool in the West--and how to bring \u003ci\u003ejugaad\u003c\/i\u003e practices to their organizations.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eNavi Radjou\u003c\/b\u003e is an independent innovation and leadership consultant based in Palo Alto, California, and a fellow at Judge Business School, University of Cambridge.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e Jaideep Prabhu\u003c\/b\u003e is Jawaharlal Nehru professor of Indian business and enterprise and director of the Centre for India \u0026amp; Global Business at Judge Business School, University of Cambridge. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eSimone Ahuja\u003c\/b\u003e is the founder of Blood Orange, a marketing and strategy consultancy with content production capabilities headquartered in Minneapolis and Mumbai.\u003cbr\u003e\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":50726540640530,"sku":"9781118249741","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_bb0efc02-7fb9-44e1-af30-fe66c8633a6d.jpg?v=1734874148","url":"https:\/\/surprise-castle.myshopify.com\/products\/jugaad-innovation-think-frugal-be-flexible-generate-breakthrough-growth-9781118249741","provider":"Surprise Castle","version":"1.0","type":"link"}