{"product_id":"journey-to-centricity-a-customer-centric-framework-for-the-era-of-stakeholder-capitalism-9788894663846","title":"Journey To Centricity: A customer-centric framework for the era of stakeholder capitalism","description":"\u003cp\u003e\u003cstrong\u003eManagers and leaders know that customer centricity means providing positive customer experiences. \u003cem\u003eBut what if that's not enough?\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn the current age, where Millennials and Generation Z are shaping the very fabric of society and business, to remain relevant, organisations must provide more than occasional good experiences. \u003c\/p\u003e\u003cp\u003eA narrow focus on short-termism, excessive tech automatisation and outdated product mentalities are a liability to customer centricity. We need businesses that are willing to radically change, embrace a long-term, customer-focussed perspective, and are able to create value for all stakeholders.\u003c\/p\u003e\u003cp\u003eIn Journey to Centricity, Ilenia Vidili instils a customer-oriented vision from the C-suite beyond, to transform your day-to-day operations and culture through three pillars: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eHumanity.\u003c\/em\u003e\u003c\/strong\u003e Make your brand more human by embracing a higher purpose, an empathic human touch and sustainable corporate responsibility. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eTechnology. \u003c\/em\u003e\u003c\/strong\u003eApply the necessary tools as enablers to ease of use, hyper-personalisation and innovation to improve your customers' lives.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eCulture.\u003c\/em\u003e\u003c\/strong\u003e Invest effort in changing old-style mindsets that improve your culture and fortify your brand, to create a place where employees feel motivated, valued and appreciated. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDrawing on B2C practical advice from Ilenia's first-hand interviews with leaders of world-class organisations such as illycaffè, Enel, Polestar, Forrester and Bain \u0026amp; Co, this book lays out a customer-centric framework for thriving in the new era of stakeholder capitalism.\u003c\/p\u003e\u003cp\u003eReceive a powerful call to action to combat old paradigms, improve customer focus, create value for all stakeholders and contribute to a sustainable business world. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThere has never been a more critical time for change. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTransform your mission into a journey to centricity.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"Smarter Crew House","offers":[{"title":"Default Title","offer_id":50485951004946,"sku":"9788894663846","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_e72f7eca-23ba-471b-9e82-fb91270d3811.jpg?v=1730416112","url":"https:\/\/surprise-castle.myshopify.com\/products\/journey-to-centricity-a-customer-centric-framework-for-the-era-of-stakeholder-capitalism-9788894663846","provider":"Surprise Castle","version":"1.0","type":"link"}