{"product_id":"jack-trout-on-strategy-9781259589621","title":"Jack Trout on Strategy","description":"\u003cp\u003e\u003cb\u003eFrom the bestselling coauthor of \u003ci\u003ePositioning\u003c\/i\u003e--essential tactics for success in every marketing arena\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWith his 1981 classic, \u003ci\u003ePositioning\u003c\/i\u003e, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eTrout on Strategy\u003c\/i\u003e: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIs an ideal introduction to the thinking of one of the century's most influential marketing innovators \u003c\/li\u003e\n\u003cli\u003eExplores Trout's major themes, including survival, perception, differentiation, and more \u003c\/li\u003e\n\u003cli\u003eConnects the dots in his major works and makes his ideas relevant to the biggest issues facing business today \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eJack Trout\u003c\/b\u003e is the president of Trout \u0026amp; Partners, a marketing firm with offices in 14 countries. The author or coauthor of numerous bestselling books, Jack Trout is responsible for the freshest ideas in marketing in the last 20 years. His concept of \"positioning\" has become the world's number-one business strategy. \u003c\/p\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50515033424146,"sku":"9781259589621","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_4adc7ce7-c50a-4691-a3e4-aa18c52426be.jpg?v=1730996977","url":"https:\/\/surprise-castle.myshopify.com\/products\/jack-trout-on-strategy-9781259589621","provider":"Surprise Castle","version":"1.0","type":"link"}