{"product_id":"j-c-leyendecker-american-imagist","title":"J.C. Leyendecker: American Imagist","description":"\u003cp\u003e\u003cb\u003eOversize and filled with hundreds of popular and rare images, with a revealing text that delves into both his artistic evolution and personal life, \u003ci\u003eJ.C. Leyendecker \u003c\/i\u003erestores this iconic image maker's rightful position in the pantheon of great American illustrators and artists. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"The wealth of illustrations here allows readers to reassess for themselves. Leyendecker represented the epitome of craft.\" --Steven Heller, \u003ci\u003eNew York Times\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e One of the most prolific and successful artists of the Golden Age of American Illustration, J.C. Leyendecker captivated audiences throughout the first half of the 20th century. \u003cp\u003e\u003c\/p\u003e Leyendecker is best known for his creation of the archetype of the fashionable American male with his advertisements for Arrow Collar. These images sold to an eager public the idea of a glamorous lifestyle, the bedrock upon which modern advertising was built. He also was the creator of instantly recognizable icons--such as the New Year's baby and the Santa Claus that are to this day an integral part of the lexicon of Americana--and was commissioned to paint more \u003ci\u003eSaturday Evening Post\u003c\/i\u003e covers than any other artist. Chapters include: \u003cul\u003e\n\u003cli\u003e\u003cb\u003eThe Leyendecker Life\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eThe Leyendecker Look\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eThe Art of Advertising in a Product-Oriented Society\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eMaster of the Magazine Cover\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eBook Illustration\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003ePosters: The People's Art\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eAnd more!\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e Leyendecker lived for most of his adult life with Charles Beach, the Arrow Collar Man, on whom the stylish men in his artwork were modeled. From National Museum of American Illustration cofounders Laurence S. Cutler and Judy Goffman Cutler, \u003ci\u003eJ.C. Leyendecker \u003c\/i\u003efeatures his masterworks, rare paintings, studies, and other artwork, including the 322 covers he did for the \u003ci\u003ePost\u003c\/i\u003e. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eLaurence S. Cutler\u003c\/b\u003e is an architect, author, and the chairman and cofounder of the National Museum of American Illustration. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eJudy Goffman Cutler\u003c\/b\u003e is an art dealer, author, owner of the American Illustrators Gallery in New York, and a cofounder of the National Museum of American Illustration. The Cutlers live in Newport, Rhode Island. \u003cbr\u003e \u003cbr\u003e","brand":"Abrams Books","offers":[{"title":"Default Title","offer_id":50613273362706,"sku":"9780810995215","price":43.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_4299d829-abec-4c10-82eb-6d3cf882a39b.jpg?v=1732393640","url":"https:\/\/surprise-castle.myshopify.com\/products\/j-c-leyendecker-american-imagist","provider":"Surprise Castle","version":"1.0","type":"link"}